Andrea Freeman

And then his speeches got published in National Dairy Council pamphlets.

They got repeated in agricultural histories and things like that.

So the message got widespread thanks to this biochemist and Herbert Hoover.

And then we see a revival of this association between milk and whiteness and white superiority.

White nationalist groups kind of embraced the symbol of milk again.

Starting around 2017, 2018, there was a very public demonstration outside an art installation of Shia LaBeouf, the actor who opposed Trump.

Okay, so then a sort of neo-Nazi group went to protest the installation, and the form of their protest was to take off their shirts and get huge gallons of milk and chug them and let the milk run down their bare chests.

It's something.

So this was their way of demonstrating...

their political agenda.

They weren't subtle.

Right.

So they'll have maps that are posted online that show which areas of the world where people can digest milk after childhood, which is mostly Scandinavia and Northern Europe.

And to them, this is a symbol of superiority.

How did that happen?

It has estrogen in it.

And if you're male, then that will feminize you and therefore make you less of a man.

So cow milk being associated with this sort of rugged, male, individual, dominant of nature, all of that.

And the soy boy being the effeminate, weak guy.

as you said, queer or alternative, you know, not as heavy with the toxic masculinity.