Andrew Cooper

So if you are an artist and you conceive of an artwork or design or a painting and you put that onto canvas, that can be protected. Companies, small businesses, big businesses, they tend to focus on products and services. They tend to focus on what am I selling and protecting what I'm selling. But behind that are rights that need to be protected.

So if you are an artist and you conceive of an artwork or design or a painting and you put that onto canvas, that can be protected. Companies, small businesses, big businesses, they tend to focus on products and services. They tend to focus on what am I selling and protecting what I'm selling. But behind that are rights that need to be protected.

And when they're not protected, you run into issues where people can steal products. And people can copy. So IP is integral. It's part and parcel of running a good business. So when I worked at Coca-Cola, one of the very first cases that I had to work on was an inventorship dispute. And at issue was a patent, a novel patent.

And when they're not protected, you run into issues where people can steal products. And people can copy. So IP is integral. It's part and parcel of running a good business. So when I worked at Coca-Cola, one of the very first cases that I had to work on was an inventorship dispute. And at issue was a patent, a novel patent.

gas barrier additive that coca-cola included inside of its plastic bottles that extends the shelf life of carbonated drinks so if you come up with this amazing container that can keep sodas really fizzy for a long period of time that would be protected by the idea of patents

gas barrier additive that coca-cola included inside of its plastic bottles that extends the shelf life of carbonated drinks so if you come up with this amazing container that can keep sodas really fizzy for a long period of time that would be protected by the idea of patents

On the other side of that, you have trademarks and trademarks are really, really powerful because they indicate source of something. A really strong trademark is Apple, for example. So an Apple, it's a fruit, right? But in the context of technology, Apple is a company and a company that makes really great products. And anytime someone sees something,

On the other side of that, you have trademarks and trademarks are really, really powerful because they indicate source of something. A really strong trademark is Apple, for example. So an Apple, it's a fruit, right? But in the context of technology, Apple is a company and a company that makes really great products. And anytime someone sees something,

Apple logo or they see the word Apple on technology, they know where it comes from and they associate a level of quality with it. So trademarks are really important. And when I was chief IP counsel of UPS, one of the largest assets that sits on the book of business are the brands, the logos, slogans that indicate the source of the good, because there's enormous goodwill that comes along with it.

Apple logo or they see the word Apple on technology, they know where it comes from and they associate a level of quality with it. So trademarks are really important. And when I was chief IP counsel of UPS, one of the largest assets that sits on the book of business are the brands, the logos, slogans that indicate the source of the good, because there's enormous goodwill that comes along with it.

Some lesser known but really, really important forms of IP today include copyrights. With the advent of artificial intelligence, these AI systems are trained on content. And content is generated primarily by people. And so if you were an author and you write a book, that content is protected by copyright.

Some lesser known but really, really important forms of IP today include copyrights. With the advent of artificial intelligence, these AI systems are trained on content. And content is generated primarily by people. And so if you were an author and you write a book, that content is protected by copyright.

And so to prevent others from taking it and using it in ways that you would object to, it's important to protect those things. And companies do these. They create white papers and research and things like that all the time. So it's really important to protect that. Probably the least known and least used form of intellectual property is trade secret. And trade secrets can be so, so powerful.

And so to prevent others from taking it and using it in ways that you would object to, it's important to protect those things. And companies do these. They create white papers and research and things like that all the time. So it's really important to protect that. Probably the least known and least used form of intellectual property is trade secret. And trade secrets can be so, so powerful.

They're know-how. They're confidential business information that gives you a competitive advantage that other companies don't have. So if you are a small business and you have a way of collecting data and you hold that data and no one else has that specific data set,

They're know-how. They're confidential business information that gives you a competitive advantage that other companies don't have. So if you are a small business and you have a way of collecting data and you hold that data and no one else has that specific data set,

or you know a way of doing something that is better than the way other people do it, that's a form of knowledge of intellectual property that can be protected.

or you know a way of doing something that is better than the way other people do it, that's a form of knowledge of intellectual property that can be protected.

You had a process, a sales process that's different and unique and provides you a competitive advantage that other people don't have. You can protect that as a trade secret.

You had a process, a sales process that's different and unique and provides you a competitive advantage that other people don't have. You can protect that as a trade secret.