Andrew Cooper

And I guess the last thing I would say is implement security measures. Use technical measures like encryption and access controls to safeguard your IP and your data. This is really important when it comes to trade secrets, because trade secrets, if they're not protected, they can be lost. Typically, if you lose a trade secret, the

And I guess the last thing I would say is implement security measures. Use technical measures like encryption and access controls to safeguard your IP and your data. This is really important when it comes to trade secrets, because trade secrets, if they're not protected, they can be lost. Typically, if you lose a trade secret, the

damages are so incalculable they can't be they really can't be recovered because the idea is only a few people know the trade secret and if more people know the secret then it's really it's invaluable anymore you know the ultimate trade secret many people think about is like the coca-cola formula for coca-cola right at ups we also had um we had a system called orion it's the reason ups package cars only turn make right turns it so it's there's there are uh wait are you allowed to talk about that did you sign an nda

damages are so incalculable they can't be they really can't be recovered because the idea is only a few people know the trade secret and if more people know the secret then it's really it's invaluable anymore you know the ultimate trade secret many people think about is like the coca-cola formula for coca-cola right at ups we also had um we had a system called orion it's the reason ups package cars only turn make right turns it so it's there's there are uh wait are you allowed to talk about that did you sign an nda

No, I cannot tell you why. But there's really important safeguards that you can put in place to protect that kind of stuff. Creating processes that block access to things that are critical to the organization are important for the value of the IP itself and your ability to recover if anything happens as a result. Super helpful. This is fascinating. Does it get old to you? No, it doesn't.

No, I cannot tell you why. But there's really important safeguards that you can put in place to protect that kind of stuff. Creating processes that block access to things that are critical to the organization are important for the value of the IP itself and your ability to recover if anything happens as a result. Super helpful. This is fascinating. Does it get old to you? No, it doesn't.

It doesn't get old because every single day people are creating new and amazing things. That is our nature as human beings. We are just so we're tinkerers by nature. And as a result, I will always have a job. So I'm very grateful for that. But we are also very greedy as humans. We want to protect those things that we create. We want to generate value from them. And so that also is a motivator.

It doesn't get old because every single day people are creating new and amazing things. That is our nature as human beings. We are just so we're tinkerers by nature. And as a result, I will always have a job. So I'm very grateful for that. But we are also very greedy as humans. We want to protect those things that we create. We want to generate value from them. And so that also is a motivator.

I know many companies that provide cash incentives to their employees when they come up with great ideas or they get – a patent. There's also the ability to generate revenue as a result of just having intellectual property. So there are companies that do nothing but license the things that they have created. So there's the licensing revenue that can come from it.

I know many companies that provide cash incentives to their employees when they come up with great ideas or they get – a patent. There's also the ability to generate revenue as a result of just having intellectual property. So there are companies that do nothing but license the things that they have created. So there's the licensing revenue that can come from it.

And of course, from a trademark perspective, just the mere fact that there are brands, if you see their logo, you know that it's going to be a huge check associated with it. But Creators across all industries are starting to realize brand value is being really, really important and something that can bring a lot of financial reward. So I continue to be enamored with the field that I'm in.

And of course, from a trademark perspective, just the mere fact that there are brands, if you see their logo, you know that it's going to be a huge check associated with it. But Creators across all industries are starting to realize brand value is being really, really important and something that can bring a lot of financial reward. So I continue to be enamored with the field that I'm in.

With the revolution in AI, we are seeing a new burst of creativity and innovation happening. And that is also very interesting to see how things are developing and changing in such rapid succession. There's a book by a man named Azim Azhar. It's called The Exponential Age. And he talks about how we are moving so fast.

With the revolution in AI, we are seeing a new burst of creativity and innovation happening. And that is also very interesting to see how things are developing and changing in such rapid succession. There's a book by a man named Azim Azhar. It's called The Exponential Age. And he talks about how we are moving so fast.

that we will the society will almost be unrecognizable 15 20 years from now we'll look back and say my gosh do you remember when we didn't have tires that don't have air in them and do you remember when we had cars that were combustion we don't have cars with combustion anymore i mean heck i can remember back when i was a kid and i had you know uh one of those t floor set tvs with the the antennas sitting on top and everything was kind of analog and grainy and now you know

that we will the society will almost be unrecognizable 15 20 years from now we'll look back and say my gosh do you remember when we didn't have tires that don't have air in them and do you remember when we had cars that were combustion we don't have cars with combustion anymore i mean heck i can remember back when i was a kid and i had you know uh one of those t floor set tvs with the the antennas sitting on top and everything was kind of analog and grainy and now you know

my computer screen is is three times as efficient and clearer and you know it's just things are things are changing rapidly for us and that also just makes the practice of ip law very exciting well your excitement and passion for it definitely comes through this has been super interesting thank you so much absolutely it's my pleasure and thank you very much

my computer screen is is three times as efficient and clearer and you know it's just things are things are changing rapidly for us and that also just makes the practice of ip law very exciting well your excitement and passion for it definitely comes through this has been super interesting thank you so much absolutely it's my pleasure and thank you very much