Andrew Horne

Because again, the number of individuals who are introduced to the product through those free tributes makes sense for us in the long run.

It's a great value to them to introduce them.

And this is still a new customer experience.

The same reason that you're creating a graduation tribute without using one of these is because it's not common knowledge that these platforms exist everywhere.

And so being the leader in the space, a big opportunity for us is to

to saturate the market just on awareness and trust that we'll be able to maintain our lead as, as kind of like the industry leaders.

Yeah.

Uh, favorite book, I would have to say, uh, fiction, probably Shantaram.

I don't know if you've heard that before.

Great, great insights to India and nonfiction.

I'll say into the wild because it inspired me to quit my job after college, drive across the country with my dad and connect to this, uh, deep desire to be of service in the world and change my life.

A CEO that I'm selling right now, a mentor is a guy named Randall Kaplan, the CEO of Live Nation, who is just, I mean, what he did at, what is it?

Clear Channel before Live Nation.

And just the tact and love that this man brings into leadership at the highest level is deeply inspiring to me.

So Randall Kaplan.

Uh, I, one of my favorite, maybe not the most like effective or efficient is loom as a video company.

Like I find that for me, I send videos first and any important, uh, introduction or connection.

And I find that like, not only does it save me from typing all day, but it actually is so much more emotional.

It's what we believe about tribute.

So loom for me has led to just a absolute transformation in hit rate and conversion on email introductions for everyone across the team.