Andrew Ross Sorkin

And it's not just radio being the communication device.

It's really the media.

So the other thing that was happening during this period, so Time Magazine starts in 1923, Forbes, 1917.

All of a sudden, Charlie Mitchell, the CEOs, are now on the cover of magazines the way Babe Ruth and Charles Lindbergh had been on the cover.

So

sort of the shift in how people even thought about business.

None of these guys were, you know, famous before the 1920s, but they became famous and everybody wanted to be them.

And everybody wanted to be a rock star.

By the way, it's the same way everybody wants to be you, David, or everybody wants to be Chamath, or they all want to be Elon.

I think there was a huge thing like, okay, and here's this opportunity.

And they were being sold the opportunity and given the opportunity not just to invest, but again, I think that the margin piece of it was such a crucial element.

Like a little bit, but I will say that wasn't my intent.

Like when I got involved in this, I just wanted to retell the story and figure out who these guys were.

I ended up...

After that crazy vacation with my wife, I ended up going to the Baker Library.

I happened to be giving a speech at Harvard and I walk in there and I had some time and I asked the librarian, I said, can I see these boxes?

This guy, Thomas Lamont, who ran J.P.

Morgan at the time.

And I said, can I look inside these boxes?

And inside the boxes, his secretary is keeping transcripts of his phone calls with Hoover and Roosevelt.