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Andrew Steele

๐Ÿ‘ค Speaker
311 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

That's three developers.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

We've got an inside salesperson and myself.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

And because of our...

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

Heritage, we get a lot of marketing support from the agency, but five full-time today.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So the agency is still covering the gap today.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

We're not cashflow positive at 10K a month.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So we are...

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

As we sit here today, we're somewhere around the 20-ish K a month burn.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

Net.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

That's about right.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So basically what we've been able to do is poach one of the inside salespeople from the agency.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

And so we've got him focused full time.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

Everything we're doing from a lead gen perspective today is outbound.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So the focus from a sales perspective today is on getting demos.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

And then right now we're shooting to scale to getting to between two to four demos per week.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So the way we've got the process structured right now, the goal to get from where we are today to just a hair over 20, which is our quarter one exit goal, is roughly three to four per month in incremental net new MRR.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So we're focused on three primary market verticals today.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

You know, the technology really came out of the travel and hospitality business.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

So that's casino gaming, hotels, destination marketing organizations.

SaaS Interviews with CEOs, Startups, Founders
LightHousePE Hits $10k MRR Helping Brick and Mortar Keep Customers

That's one vertical.