Andrew Warner

I don't do CPAs in the interviews.

They pay it upfront.

I think CPA stinks.

I think cost per listener stinks because everyone's listeners are different.

And then you end up getting priced with these at the same CPA cost per, I mean, crappy shows, right?

Right.

The same as crappy shows.

Um,

But I used to be such a skeptic about ads working in podcasts that I didn't really sell them much.

And then when we sold to Top Towel a bunch of ads, I was really sheepish about it and HostGator because they were paying me, I don't know, hundreds of thousands of dollars.

And I said, I feel really guilty taking their money.

But I talk to them and these guys are measuring it.

They forced me to say a special URL every single time, which I used to resist because who wants to remember both like leadpages.net and the word converted 2016 and slash Mixergy, right?

It's too much.

But I've taken them out, taken employees who are lower on the totem pole to lunch, to drinks, talk to them over the phone and said, is Mixergy really working for you?

And they say, yes.

And these guys don't feel guilty even sharing the numbers with me.

Yeah.

Which I'm surprised.

I don't know that I would be as open with the numbers if I were them.