Andrew Wilkinson

The old way of creating startups was, you know, technical founder and maybe a designer, maybe a business guy. Now, I think today you kind of need idea gal or guy and a funnel guy or gal. Whenever you see that, it's like a lottery ticket. I almost don't want to air this episode.

The old way of creating startups was, you know, technical founder and maybe a designer, maybe a business guy. Now, I think today you kind of need idea gal or guy and a funnel guy or gal. Whenever you see that, it's like a lottery ticket. I almost don't want to air this episode.

Now I think today you kind of need idea, gal or guy and a funnel guy or gal. So I basically come up with an idea, give it to Jordan. Uh, you know, now I'm using, I don't know if you've used V zero, but I use Vercel V zero, which is basically a tool to use AI to wireframe out the ideas. So I wireframe out the ideas.

Now I think today you kind of need idea, gal or guy and a funnel guy or gal. So I basically come up with an idea, give it to Jordan. Uh, you know, now I'm using, I don't know if you've used V zero, but I use Vercel V zero, which is basically a tool to use AI to wireframe out the ideas. So I wireframe out the ideas.

Um, and he, he really takes those ideas and then he dispatches it to a group of people. I will say ideas die unless they, unless they, you need an owner basically for an idea. Um, And so that's something I've learned is unless I have like one GM or one person on this idea, the idea loses steam despite the funnel guy.

Um, and he, he really takes those ideas and then he dispatches it to a group of people. I will say ideas die unless they, unless they, you need an owner basically for an idea. Um, And so that's something I've learned is unless I have like one GM or one person on this idea, the idea loses steam despite the funnel guy.

Let's move to the next idea.

Let's move to the next idea.

And that's why I wanted to have you back on the pod. And let's get right into it. Yeah, man.

And that's why I wanted to have you back on the pod. And let's get right into it. Yeah, man.

I like this one a lot. I'm wondering, you know, OK, why do I like it a lot is new technology comes out. Apple Watch sleep apnea detection feature. And most people look at it and they're like, cool. But not enough people look at it and be like, okay, what does this change and what business ideas can I come up with?

I like this one a lot. I'm wondering, you know, OK, why do I like it a lot is new technology comes out. Apple Watch sleep apnea detection feature. And most people look at it and they're like, cool. But not enough people look at it and be like, okay, what does this change and what business ideas can I come up with?

Quick ad break. Let me tell you about a business I invested in. It's called boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition.

Quick ad break. Let me tell you about a business I invested in. It's called boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition.

So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee.

So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee.

Who does that nowadays? So check it out. Highly recommend boringmarketing.com. So I don't know if you've been using Clode as like an ideas partner, but I have recently. And while you were talking, I just wanted to prompt it. I'll share my screen, show you what I prompted it.

Who does that nowadays? So check it out. Highly recommend boringmarketing.com. So I don't know if you've been using Clode as like an ideas partner, but I have recently. And while you were talking, I just wanted to prompt it. I'll share my screen, show you what I prompted it.

Because I'm French-Canadian and Claude is, you know.

Because I'm French-Canadian and Claude is, you know.

Yeah. No, it's honestly 30% better. Like every answer you get is 30% better. So... The thing, the thing is chat GPT was better and then Claude recently caught up. Now chat GPT is getting better, but right now, as we're recording this, Claude is where you want to be.

Yeah. No, it's honestly 30% better. Like every answer you get is 30% better. So... The thing, the thing is chat GPT was better and then Claude recently caught up. Now chat GPT is getting better, but right now, as we're recording this, Claude is where you want to be.

So I asked it and for people who don't, who don't, who are not watching on YouTube, I just said, what are the illnesses like sleep apnea that are undiagnosed 80 to 90% of cases are undiagnosed. And then it gives me a list, hypertension, type two diabetes, celiac disease,

So I asked it and for people who don't, who don't, who are not watching on YouTube, I just said, what are the illnesses like sleep apnea that are undiagnosed 80 to 90% of cases are undiagnosed. And then it gives me a list, hypertension, type two diabetes, celiac disease,

But when I was going through this, I realized that the Apple Watch is not going to be helpful for depression or might not be helpful for depression. So I said, you could identify, I asked Claude, you could identify sleep apnea with an Apple Watch. What are other undiagnosed illnesses like this? And then that's when it starts listing it off. AFib, which is arterial fibrillation.

But when I was going through this, I realized that the Apple Watch is not going to be helpful for depression or might not be helpful for depression. So I said, you could identify, I asked Claude, you could identify sleep apnea with an Apple Watch. What are other undiagnosed illnesses like this? And then that's when it starts listing it off. AFib, which is arterial fibrillation.

Many smartwatches, including the Apple Watch, can detect irregular heart rhythms that indicate AFib. And then these, you know, very interesting. And I think millions of people have that. Hypertension, diabetes, stress and anxiety. Like, how cool is this?

Many smartwatches, including the Apple Watch, can detect irregular heart rhythms that indicate AFib. And then these, you know, very interesting. And I think millions of people have that. Hypertension, diabetes, stress and anxiety. Like, how cool is this?

I think you're right. I think you're right. Let's keep rolling. Let's go to idea number three.

I think you're right. I think you're right. Let's keep rolling. Let's go to idea number three.

No, I didn't see that.

No, I didn't see that.

That's really, really cool. I could see a world where you walk into your favorite store and it knows that you like listening to Drake and it's like cue the Drake song.

That's really, really cool. I could see a world where you walk into your favorite store and it knows that you like listening to Drake and it's like cue the Drake song.

That's really cool. When I was head of product strategy at WeWork, and not many people know this, but WeWork had one of the best AI ML teams in technology. And one of the most interesting use cases that we had, I don't think we ended up really productizing it, but it was this idea that every WeWork has cameras and how can you identify if there's smoke? Smoke that can turn into a fire.

That's really cool. When I was head of product strategy at WeWork, and not many people know this, but WeWork had one of the best AI ML teams in technology. And one of the most interesting use cases that we had, I don't think we ended up really productizing it, but it was this idea that every WeWork has cameras and how can you identify if there's smoke? Smoke that can turn into a fire.

How can you identify if someone has a gun that walks in? How can you identify if someone has a knife? And to me, that was like, Forget the co-working business. That piece of technology was the most interesting piece of technology that WeWork ever had.

How can you identify if someone has a gun that walks in? How can you identify if someone has a knife? And to me, that was like, Forget the co-working business. That piece of technology was the most interesting piece of technology that WeWork ever had.

It is creepy. I feel like on digital products, we all kind of know what's happening. But in the physical world, it takes it to the next level. I think there will be some backlash.

It is creepy. I feel like on digital products, we all kind of know what's happening. But in the physical world, it takes it to the next level. I think there will be some backlash.

Someone in the comment section is going to be like, bro, when I walk into my deli, my guy gives me some salami when I walk in. I don't need some AI to help me do it.

Someone in the comment section is going to be like, bro, when I walk into my deli, my guy gives me some salami when I walk in. I don't need some AI to help me do it.

Yeah, I think this is also one of those ideas that makes sense right now because so many companies are trying to reduce costs right now. So you're swimming downstream here, you're not swimming upstream. And I agree with you, there's so many different verticals that you can take this in. So yeah, I like it.

Yeah, I think this is also one of those ideas that makes sense right now because so many companies are trying to reduce costs right now. So you're swimming downstream here, you're not swimming upstream. And I agree with you, there's so many different verticals that you can take this in. So yeah, I like it.

Just checking the Google Trends data on sperm freezing, and you can just see that it's going up. There's more and more interest in sperm freezing. And you're right, I've never... I've never once seen an ad for any of this. So I think there's an opportunity to build a real brand here.

Just checking the Google Trends data on sperm freezing, and you can just see that it's going up. There's more and more interest in sperm freezing. And you're right, I've never... I've never once seen an ad for any of this. So I think there's an opportunity to build a real brand here.

And then there's like... Yeah, but when I Google sperm freezing, the number one Google search result is...

And then there's like... Yeah, but when I Google sperm freezing, the number one Google search result is...

I almost don't want to air this episode.

I almost don't want to air this episode.

And while you're doing that, I got a couple of names for sperm freezing. We can do like ice cold sperm.com.

And while you're doing that, I got a couple of names for sperm freezing. We can do like ice cold sperm.com.

But also just doing lead gen. Just buy the keywords, sell the leads.

But also just doing lead gen. Just buy the keywords, sell the leads.

Interesting. And they raised it from like Silicon Valley people or yeah.

Interesting. And they raised it from like Silicon Valley people or yeah.

When do you know when you see an idea out there? You have an idea and then you start to do some Googling and you're like, oh man, there's someone doing it. When do you know to continue or to stop?

When do you know when you see an idea out there? You have an idea and then you start to do some Googling and you're like, oh man, there's someone doing it. When do you know to continue or to stop?

Exactly.

Exactly.

I feel like that's the move.

I feel like that's the move.

Yes, we will. Okay. I think we got one last idea.

Yes, we will. Okay. I think we got one last idea.

I've never done it.

I've never done it.

This gets me thinking of my buddy started, his name's Antonio Neves. He started something in Los Angeles called Man Mornings. And he used to get together with a group of guys that they used to just drink, basically. And he realized that the best conversations and the most bonding happens in the mornings around coffee. And this is a guy who, I'm pretty sure he was a moderator for TED

This gets me thinking of my buddy started, his name's Antonio Neves. He started something in Los Angeles called Man Mornings. And he used to get together with a group of guys that they used to just drink, basically. And he realized that the best conversations and the most bonding happens in the mornings around coffee. And this is a guy who, I'm pretty sure he was a moderator for TED

and he's a professional moderator, professional speaker. He doesn't shy away that it's for men. Men need to share their feelings. I really appreciate that. I'm not saying, yes, it is like a boys club, but that could happen for females, it could happen for other people. My point is, I think that one of the reasons why it's your point.

and he's a professional moderator, professional speaker. He doesn't shy away that it's for men. Men need to share their feelings. I really appreciate that. I'm not saying, yes, it is like a boys club, but that could happen for females, it could happen for other people. My point is, I think that one of the reasons why it's your point.

One of the reasons why it's so successful and Tony is, is doing so well with it is because yeah, these people are looking for something more. They want to share and they're becoming best friends in this. Like it's just a coffee or going for a walk. It's beautiful.

One of the reasons why it's so successful and Tony is, is doing so well with it is because yeah, these people are looking for something more. They want to share and they're becoming best friends in this. Like it's just a coffee or going for a walk. It's beautiful.

I couldn't agree more. And the, the funny part is though, is that like Tony who started man mornings, who did it out of the goodness of his heart, I wouldn't be surprised if that turns into like a really big business. Uh, just because he's so passionate about it and people want it so badly.

I couldn't agree more. And the, the funny part is though, is that like Tony who started man mornings, who did it out of the goodness of his heart, I wouldn't be surprised if that turns into like a really big business. Uh, just because he's so passionate about it and people want it so badly.

It's a beautiful place to end. Andrew, thanks for coming on. Namaste. Where could people get to know you better? I will say I've just read your book, Never Enough, and I loved it. Oh, thanks.

It's a beautiful place to end. Andrew, thanks for coming on. Namaste. Where could people get to know you better? I will say I've just read your book, Never Enough, and I loved it. Oh, thanks.

Especially if it's a sperm freezing business.

Especially if it's a sperm freezing business.

You know who to call. All right. Thanks, man. I'll catch you later.

You know who to call. All right. Thanks, man. I'll catch you later.

It is random. It got me thinking, this is sort of a tangent, but it got me thinking, I'm not sure if this is a trend, but in my house in Canada, there's seven houses there. And the snow, there's a lot of snow there. There's a ton of snow, obviously. And the guy who was clearing the snow just was raising his prices, raising his prices, raising his prices to the point where, you know,

It is random. It got me thinking, this is sort of a tangent, but it got me thinking, I'm not sure if this is a trend, but in my house in Canada, there's seven houses there. And the snow, there's a lot of snow there. There's a ton of snow, obviously. And the guy who was clearing the snow just was raising his prices, raising his prices, raising his prices to the point where, you know,

people got upset. So one of the guys on my street was like, I've got a pickup truck. I'm just going to go buy one of those plows and I'm going to knock on the seven houses and we'll just, this will be, I'll do it and we'll just, I'll do it just for the street.

people got upset. So one of the guys on my street was like, I've got a pickup truck. I'm just going to go buy one of those plows and I'm going to knock on the seven houses and we'll just, this will be, I'll do it and we'll just, I'll do it just for the street.

So I think that there's, so okay, so for your robot idea, I'm wondering like the quickest way to start it, maybe it's you do something like that where you're like, I'm doing robot mowing just for the eight houses on my street. Don't tell anyone, but I've got 30 plus startup ideas that could make you millions. And I'm giving them away for free. These aren't just random guesses.

So I think that there's, so okay, so for your robot idea, I'm wondering like the quickest way to start it, maybe it's you do something like that where you're like, I'm doing robot mowing just for the eight houses on my street. Don't tell anyone, but I've got 30 plus startup ideas that could make you millions. And I'm giving them away for free. These aren't just random guesses.

They're validated concepts from entrepreneurs who've built $100 million plus businesses. I've compiled them into one simple database. compiled from hundreds of conversations I've had on my podcast. But the main thing is, most of these ideas don't need a single investor. Some cost nothing to start. I'm pretty much handing you a cheat sheet. The Idea Bank is your startup shortcut.

They're validated concepts from entrepreneurs who've built $100 million plus businesses. I've compiled them into one simple database. compiled from hundreds of conversations I've had on my podcast. But the main thing is, most of these ideas don't need a single investor. Some cost nothing to start. I'm pretty much handing you a cheat sheet. The Idea Bank is your startup shortcut.

Just click below to get access. Your next cash-flowing business is waiting for you.

Just click below to get access. Your next cash-flowing business is waiting for you.

It doesn't worry you at all that it's such a physical business? When I hear this business, I'm like, wow, on one hand, this is really interesting. This could be a money printer, but on the other hand, software is so much, I understand it so much more. How do you think about that?

It doesn't worry you at all that it's such a physical business? When I hear this business, I'm like, wow, on one hand, this is really interesting. This could be a money printer, but on the other hand, software is so much, I understand it so much more. How do you think about that?

And then just curious, affiliate businesses, how do you think about them? Do you like them? Curious. And Tiny, do you own a couple?

And then just curious, affiliate businesses, how do you think about them? Do you like them? Curious. And Tiny, do you own a couple?

Andrew Wilkinson on the Startup Ideas pod. And I'm doing this new thing, Andrew, where when I start the pod, I ask, if you listen to the entire pod, what are you going to get out of this pod?

Andrew Wilkinson on the Startup Ideas pod. And I'm doing this new thing, Andrew, where when I start the pod, I ask, if you listen to the entire pod, what are you going to get out of this pod?

Totally. Yeah, I mean, you would put the link there anyways. So why not? I actually probably know the person you're talking about with the athletic green. You do, yeah. And that person makes $40,000 to $60,000 a month on athletic green commissions.

Totally. Yeah, I mean, you would put the link there anyways. So why not? I actually probably know the person you're talking about with the athletic green. You do, yeah. And that person makes $40,000 to $60,000 a month on athletic green commissions.

So athletic greens, and I feel bad even saying the word athletic greens because we are not getting paid for this. But Athletic Greens, I believe, was doing 30% of affiliate lifetime commissions. So that means if you become on a subscription, I don't know what it costs, but let's say $100 a month, And you're going to get paid $30 a month until that customer turns.

So athletic greens, and I feel bad even saying the word athletic greens because we are not getting paid for this. But Athletic Greens, I believe, was doing 30% of affiliate lifetime commissions. So that means if you become on a subscription, I don't know what it costs, but let's say $100 a month, And you're going to get paid $30 a month until that customer turns.

Yeah, 100%. So that's the creator affiliate piece. And then there's the directory affiliate piece. So I've been increasingly obsessed with creating directories, like curated directories, and then just plugging in affiliate deals. And the reason why is in a world where there's so much information out there, people now want curation. That's one. And then number two, with programmatic SEO, i.e.

Yeah, 100%. So that's the creator affiliate piece. And then there's the directory affiliate piece. So I've been increasingly obsessed with creating directories, like curated directories, and then just plugging in affiliate deals. And the reason why is in a world where there's so much information out there, people now want curation. That's one. And then number two, with programmatic SEO, i.e.

looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories. I'm curious what you think, but if I was just starting out right now, one of the things I would do is create one directory a month in different topics where this lawn mowing idea could be one topic.

looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories. I'm curious what you think, but if I was just starting out right now, one of the things I would do is create one directory a month in different topics where this lawn mowing idea could be one topic.

Sam's List, yes.

Sam's List, yes.

Yeah. Well, I'm not of the belief that SEO is going to die. Like the, you know, I think SEO is going to evolve. If I was building this, what I would do is, I think there's a moment in time right now where there's just arbitrage with respect to SEO and AI tools. So I'd build it as much as possible. And then I would try to convert 8%, 6%, 10% of these people to email, basically.

Yeah. Well, I'm not of the belief that SEO is going to die. Like the, you know, I think SEO is going to evolve. If I was building this, what I would do is, I think there's a moment in time right now where there's just arbitrage with respect to SEO and AI tools. So I'd build it as much as possible. And then I would try to convert 8%, 6%, 10% of these people to email, basically.

I've been doing this show, I've done like 100 plus episodes. And I will say the document you sent over with Startup Ideas is by far the most thorough document I have gotten back.

I've been doing this show, I've done like 100 plus episodes. And I will say the document you sent over with Startup Ideas is by far the most thorough document I have gotten back.

That way, worst case scenario, you're not reliant on, if the world switches to perplexity, the whole world, then you're not reliant on... the search traffic. Although I do think that eventually these perplexities are going to give credit to where they're getting information from.

That way, worst case scenario, you're not reliant on, if the world switches to perplexity, the whole world, then you're not reliant on... the search traffic. Although I do think that eventually these perplexities are going to give credit to where they're getting information from.

I have a business partner. His name is Jordan and Jordan is your quintessential funnel guy. So, you know, you wake up in the morning and you're excited about ideas. He wakes up in the morning and he's excited about how do I how do I squeeze this funnel? And I think that, uh, the, the old way of creating startups was, you know, technical founder and maybe, maybe a designer, maybe a business guy.

I have a business partner. His name is Jordan and Jordan is your quintessential funnel guy. So, you know, you wake up in the morning and you're excited about ideas. He wakes up in the morning and he's excited about how do I how do I squeeze this funnel? And I think that, uh, the, the old way of creating startups was, you know, technical founder and maybe, maybe a designer, maybe a business guy.

Sweet. You have talked a little bit about buying communities and building communities. Can you talk about why you think that's kind of an arbitrage or what you've shared online?

Sweet. You have talked a little bit about buying communities and building communities. Can you talk about why you think that's kind of an arbitrage or what you've shared online?

What advice do you have that is specific and tactical and practical for this audience about perhaps going viral online or simply creating better business content?

What advice do you have that is specific and tactical and practical for this audience about perhaps going viral online or simply creating better business content?

Like, I am here, blah, blah, blah.

Like, I am here, blah, blah, blah.

Really?

Really?

pair them with the story and That'll that'll make that content go 10x more viral videos stories You got one other like LinkedIn hack that if we're starting from nothing or from minimal engagement What's one more thing that people could do? Next week even just to kind of kick start it.

pair them with the story and That'll that'll make that content go 10x more viral videos stories You got one other like LinkedIn hack that if we're starting from nothing or from minimal engagement What's one more thing that people could do? Next week even just to kind of kick start it.

Would people be able to come up to you? We're going to be hanging out at the happy hour tonight. If they don't even know where to start about lead magnets, will you give them free advice? Will you tell them what to do?

Would people be able to come up to you? We're going to be hanging out at the happy hour tonight. If they don't even know where to start about lead magnets, will you give them free advice? Will you tell them what to do?

Sweet. You have talked a little bit about buying communities and building communities. Can you talk about why you think that's kind of an arbitrage or what you've shared online?

What advice do you have that is specific and tactical and practical for this audience about perhaps going viral online or simply creating better business content?

Like, I am here, blah, blah, blah.

Really?

pair them with the story and That'll that'll make that content go 10x more viral videos stories You got one other like LinkedIn hack that if we're starting from nothing or from minimal engagement What's one more thing that people could do? Next week even just to kind of kick start it.

Would people be able to come up to you? We're going to be hanging out at the happy hour tonight. If they don't even know where to start about lead magnets, will you give them free advice? Will you tell them what to do?

The old way of creating startups was, you know, technical founder and maybe a designer, maybe a business guy. Now, I think today you kind of need idea gal or guy and a funnel guy or gal. Whenever you see that, it's like a lottery ticket. I almost don't want to air this episode.

Now I think today you kind of need idea, gal or guy and a funnel guy or gal. So I basically come up with an idea, give it to Jordan. Uh, you know, now I'm using, I don't know if you've used V zero, but I use Vercel V zero, which is basically a tool to use AI to wireframe out the ideas. So I wireframe out the ideas.

Um, and he, he really takes those ideas and then he dispatches it to a group of people. I will say ideas die unless they, unless they, you need an owner basically for an idea. Um, And so that's something I've learned is unless I have like one GM or one person on this idea, the idea loses steam despite the funnel guy.

Let's move to the next idea.

And that's why I wanted to have you back on the pod. And let's get right into it. Yeah, man.

I like this one a lot. I'm wondering, you know, OK, why do I like it a lot is new technology comes out. Apple Watch sleep apnea detection feature. And most people look at it and they're like, cool. But not enough people look at it and be like, okay, what does this change and what business ideas can I come up with?

Quick ad break. Let me tell you about a business I invested in. It's called boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition.

So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee.

Who does that nowadays? So check it out. Highly recommend boringmarketing.com. So I don't know if you've been using Clode as like an ideas partner, but I have recently. And while you were talking, I just wanted to prompt it. I'll share my screen, show you what I prompted it.

Because I'm French-Canadian and Claude is, you know.

Yeah. No, it's honestly 30% better. Like every answer you get is 30% better. So... The thing, the thing is chat GPT was better and then Claude recently caught up. Now chat GPT is getting better, but right now, as we're recording this, Claude is where you want to be.

So I asked it and for people who don't, who don't, who are not watching on YouTube, I just said, what are the illnesses like sleep apnea that are undiagnosed 80 to 90% of cases are undiagnosed. And then it gives me a list, hypertension, type two diabetes, celiac disease,

But when I was going through this, I realized that the Apple Watch is not going to be helpful for depression or might not be helpful for depression. So I said, you could identify, I asked Claude, you could identify sleep apnea with an Apple Watch. What are other undiagnosed illnesses like this? And then that's when it starts listing it off. AFib, which is arterial fibrillation.

Many smartwatches, including the Apple Watch, can detect irregular heart rhythms that indicate AFib. And then these, you know, very interesting. And I think millions of people have that. Hypertension, diabetes, stress and anxiety. Like, how cool is this?

I think you're right. I think you're right. Let's keep rolling. Let's go to idea number three.

No, I didn't see that.

That's really, really cool. I could see a world where you walk into your favorite store and it knows that you like listening to Drake and it's like cue the Drake song.

That's really cool. When I was head of product strategy at WeWork, and not many people know this, but WeWork had one of the best AI ML teams in technology. And one of the most interesting use cases that we had, I don't think we ended up really productizing it, but it was this idea that every WeWork has cameras and how can you identify if there's smoke? Smoke that can turn into a fire.

How can you identify if someone has a gun that walks in? How can you identify if someone has a knife? And to me, that was like, Forget the co-working business. That piece of technology was the most interesting piece of technology that WeWork ever had.

It is creepy. I feel like on digital products, we all kind of know what's happening. But in the physical world, it takes it to the next level. I think there will be some backlash.

Someone in the comment section is going to be like, bro, when I walk into my deli, my guy gives me some salami when I walk in. I don't need some AI to help me do it.

Yeah, I think this is also one of those ideas that makes sense right now because so many companies are trying to reduce costs right now. So you're swimming downstream here, you're not swimming upstream. And I agree with you, there's so many different verticals that you can take this in. So yeah, I like it.

Just checking the Google Trends data on sperm freezing, and you can just see that it's going up. There's more and more interest in sperm freezing. And you're right, I've never... I've never once seen an ad for any of this. So I think there's an opportunity to build a real brand here.

And then there's like... Yeah, but when I Google sperm freezing, the number one Google search result is...

I almost don't want to air this episode.

And while you're doing that, I got a couple of names for sperm freezing. We can do like ice cold sperm.com.

But also just doing lead gen. Just buy the keywords, sell the leads.

Interesting. And they raised it from like Silicon Valley people or yeah.

When do you know when you see an idea out there? You have an idea and then you start to do some Googling and you're like, oh man, there's someone doing it. When do you know to continue or to stop?

Exactly.

I feel like that's the move.

Yes, we will. Okay. I think we got one last idea.

I've never done it.

This gets me thinking of my buddy started, his name's Antonio Neves. He started something in Los Angeles called Man Mornings. And he used to get together with a group of guys that they used to just drink, basically. And he realized that the best conversations and the most bonding happens in the mornings around coffee. And this is a guy who, I'm pretty sure he was a moderator for TED

and he's a professional moderator, professional speaker. He doesn't shy away that it's for men. Men need to share their feelings. I really appreciate that. I'm not saying, yes, it is like a boys club, but that could happen for females, it could happen for other people. My point is, I think that one of the reasons why it's your point.

One of the reasons why it's so successful and Tony is, is doing so well with it is because yeah, these people are looking for something more. They want to share and they're becoming best friends in this. Like it's just a coffee or going for a walk. It's beautiful.

I couldn't agree more. And the, the funny part is though, is that like Tony who started man mornings, who did it out of the goodness of his heart, I wouldn't be surprised if that turns into like a really big business. Uh, just because he's so passionate about it and people want it so badly.

It's a beautiful place to end. Andrew, thanks for coming on. Namaste. Where could people get to know you better? I will say I've just read your book, Never Enough, and I loved it. Oh, thanks.

Especially if it's a sperm freezing business.

You know who to call. All right. Thanks, man. I'll catch you later.

It is random. It got me thinking, this is sort of a tangent, but it got me thinking, I'm not sure if this is a trend, but in my house in Canada, there's seven houses there. And the snow, there's a lot of snow there. There's a ton of snow, obviously. And the guy who was clearing the snow just was raising his prices, raising his prices, raising his prices to the point where, you know,

people got upset. So one of the guys on my street was like, I've got a pickup truck. I'm just going to go buy one of those plows and I'm going to knock on the seven houses and we'll just, this will be, I'll do it and we'll just, I'll do it just for the street.

So I think that there's, so okay, so for your robot idea, I'm wondering like the quickest way to start it, maybe it's you do something like that where you're like, I'm doing robot mowing just for the eight houses on my street. Don't tell anyone, but I've got 30 plus startup ideas that could make you millions. And I'm giving them away for free. These aren't just random guesses.

They're validated concepts from entrepreneurs who've built $100 million plus businesses. I've compiled them into one simple database. compiled from hundreds of conversations I've had on my podcast. But the main thing is, most of these ideas don't need a single investor. Some cost nothing to start. I'm pretty much handing you a cheat sheet. The Idea Bank is your startup shortcut.

Just click below to get access. Your next cash-flowing business is waiting for you.

It doesn't worry you at all that it's such a physical business? When I hear this business, I'm like, wow, on one hand, this is really interesting. This could be a money printer, but on the other hand, software is so much, I understand it so much more. How do you think about that?

And then just curious, affiliate businesses, how do you think about them? Do you like them? Curious. And Tiny, do you own a couple?

Andrew Wilkinson on the Startup Ideas pod. And I'm doing this new thing, Andrew, where when I start the pod, I ask, if you listen to the entire pod, what are you going to get out of this pod?

Totally. Yeah, I mean, you would put the link there anyways. So why not? I actually probably know the person you're talking about with the athletic green. You do, yeah. And that person makes $40,000 to $60,000 a month on athletic green commissions.

So athletic greens, and I feel bad even saying the word athletic greens because we are not getting paid for this. But Athletic Greens, I believe, was doing 30% of affiliate lifetime commissions. So that means if you become on a subscription, I don't know what it costs, but let's say $100 a month, And you're going to get paid $30 a month until that customer turns.

Yeah, 100%. So that's the creator affiliate piece. And then there's the directory affiliate piece. So I've been increasingly obsessed with creating directories, like curated directories, and then just plugging in affiliate deals. And the reason why is in a world where there's so much information out there, people now want curation. That's one. And then number two, with programmatic SEO, i.e.

looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories. I'm curious what you think, but if I was just starting out right now, one of the things I would do is create one directory a month in different topics where this lawn mowing idea could be one topic.

Sam's List, yes.

Yeah. Well, I'm not of the belief that SEO is going to die. Like the, you know, I think SEO is going to evolve. If I was building this, what I would do is, I think there's a moment in time right now where there's just arbitrage with respect to SEO and AI tools. So I'd build it as much as possible. And then I would try to convert 8%, 6%, 10% of these people to email, basically.

I've been doing this show, I've done like 100 plus episodes. And I will say the document you sent over with Startup Ideas is by far the most thorough document I have gotten back.

That way, worst case scenario, you're not reliant on, if the world switches to perplexity, the whole world, then you're not reliant on... the search traffic. Although I do think that eventually these perplexities are going to give credit to where they're getting information from.

I have a business partner. His name is Jordan and Jordan is your quintessential funnel guy. So, you know, you wake up in the morning and you're excited about ideas. He wakes up in the morning and he's excited about how do I how do I squeeze this funnel? And I think that, uh, the, the old way of creating startups was, you know, technical founder and maybe, maybe a designer, maybe a business guy.