How to get 145k followers on LinkedIn in 1 year
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I went from zero to 145,000 followers in about 14 months on LinkedIn. Now I know what you're thinking. LinkedIn is mega cringe. And I was like you too, until I saw all the value I was getting from LinkedIn, literally millions of dollars of revenue flowing into our businesses. I think you should give it a shot. And okay, maybe you don't need to give it a full shot, but you can give this episode a full shot. Learn how to grow really big on LinkedIn, a bunch of hacks that are not being shared anywhere, like how to create LinkedIn video and why LinkedIn video matters. Someone's going to listen to this podcast and make millions of dollars, so that's for sure. It's a in-person podcast that was filmed at IP2, which is Andrew Wilkinson's event. People paid thousands of dollars to be there. You get the benefit of being there, but you didn't have to fly to Victoria, British Columbia. So hope you enjoy this episode. And if you did, comment below and let me know what you think. Enjoy. A little bit about Greg.
So started and sold three VC-backed companies, was an advisor to Reddit, TikTok, and now I run a cash-flowing holding company like some of you here. What's in the cash-flowing holding company? Where do you make money from? We've got four agencies. Three of them are productized agencies that use AI, of course. AI-assisted SEO, AI-assisted ads, design agency, internet communities.
Sweet. You have talked a little bit about buying communities and building communities. Can you talk about why you think that's kind of an arbitrage or what you've shared online?
So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product. We don't do that at all. We start a Twitter account. And if the Twitter account gets traction or an Instagram account or the TikTok account, then we know that there's something there. We'll create a community and then we'll build up that product. What's a specific example of a product that you've built to sell to a community like that?
So we built a business called BoringMarketing.com, which, you know, will probably do seven, eight million dollars in ARR next year. And it started off as a Twitter account called at Boring Marketer. Yeah, you have people like, I know you're friends with Cody Sanchez, talking about boring businesses, right? But no one was talking about boring marketing. So we said, okay, let's just grab the Twitter username Boring Marketer, simple as that, and just give people tips on boring ways to grow your business. Turns out a lot of people wanted to talk about SEO. So we just kind of pivoted it to SEO. And then it started getting 10,000 followers, 15,000, 30,000. And then we built a free community for people interested in boring marketing.
And then we built the AI-assisted SEO tool. So that's kind of how it works. So you built a SaaS tool that you sell to them instead. Exactly. Sweet. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas, or it's for people who have a startup but just they're not seeing the traction that they need. So You can check out the link to StartupEmpire.co in the description.
What advice do you have that is specific and tactical and practical for this audience about perhaps going viral online or simply creating better business content?
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