Andy Arnott

And so we ended up getting booted from Stripe.

So we ended up having to start over pretty much, which was really, really frustrating.

You know, when you port over, it's really hard to get people to port over when you're, you know, spooling up a new billing system.

So that was a that was a real issue and a real problem.

So we're back up to 32.

But what we did because of this, it was good in the fact that like I always try to spin negative to positive.

Right.

So what I saw this as a positive is that, OK, we need to turn off any type of paid advertising.

We weren't doing a ton already, but it was like we need to turn off our paid advertising.

We need to go back, make sure everything works, make sure everything, you know, the experience is good.

Look at our pricing.

Look at we kind of just did a self-reflection.

Um, and then did a relaunch.

Uh, I just turned ads, paid ads back on like two days ago, actually, um, up to that point.

Um, it was all people transitioning over and then, um, just organic from podcast and social and all that kind of stuff.

Well, you know, there's always some tricks in your back pocket that you don't want to share because you don't want your competitors to get a hold of that.

But I'm a big fan of automation.

I'm a big fan of growth hacking.

You know, I'm an SEO guy, of course.

So, you know, I remember you're probably too young for this.