Andy Fickman

and email.

There was more legal department activity getting us to make sure that we cleared that one.

She had to go in and re-record the five.

You could start it a certain way, though the studios in general...

It's the prefix that gets them so worked up.

And that's the flip side.

You know, people always, I get a lot of complaints where people will say, you know, oh, it always feels like product placement if they're holding a Coke.

Well, our only other option is if Coke was the one who gave us the right to do it, the only other option is making a white can that says cola.

Which, to me, takes you straight out of the movie.

They would have bought the cola.

So you are, in every effort to try to make it feel real, you try to populate it with Diet Coke or whatever you can.

Like, I love the idea when you can see real stuff on there.

Game plan up until...

Right before filming, we were close to closing a deal with the NFL, a deal that, by the way, had not happened since I think Jerry Maguire was the last time.

And at the very last minute, the NFL and Disney could not come to terms.

Financial terms.

Now, at that point, we still had the Kraft family, Gillette Stadium, everybody that was involved with the Patriots.

We had Under Armour, so we quickly went ahead.

Under Armour, who makes a lot of the uniforms for the NFL, they stepped in and created everything.

Kraft family, Gillette Stadium, everyone stayed on board.