Andy Frisella

And it starts with me just walking.

And, you know, that perspective...

gets me frustrated sometimes that other people can't see it.

You know what I'm saying?

And just go.

That was the motivation behind this tech that we've built, which is going to become fucking the most amazing tech product in the history of earth and literally change everything over the course of the next 12 months.

Because like, dude,

People just don't understand.

They think that sound is too easy.

That's not what it is.

No, that's what the fuck it is.

That's why mental toughness is the fucking most important skill and discipline is the most important skill because it's not the plan.

It's your ability to do it.

Okay.

So you create the structure, you create the goal, you break it down, which fucking the tech that we just built does that.

And then you got to build the mental toughness and the ability to just execute the fucking plan, right?

And this is why I say, you know, this is why everybody says, you know, discipline is the key.

You know, nobody was fucking really saying that before I started saying it when 75 Hard came out.

But...

It really is the fucking, it's the number one skill set that you have to acquire, mental toughness, which, you know, that's what 75 Hard and Live Hard are about cultivating, right?