Andy Frisella

And you keep going.

Oh, yeah.

Well, that's a whole other thing.

Yeah, bro.

You're not paying attention.

Yeah, that's correct.

If you want to know why your life looks the way it does, if you want to know why you're losing right now, all you got to do is go back to look to the last 90 days of your life.

What the fuck did you do for the last 90 days?

sometimes it's you know 180 days okay for bigger things like if you let's say you have a mature business that's doing very well and then all of a sudden you know quote unquote all of a sudden in tanks right that's not all of a sudden that started back 180 days ago when you decided not to go to the critical meetings when you decided not to put your inputs in when you decided not to do the things that you were doing that got you to that fucking point and not just to do them but to do them better so

So you start to gradually slide and gradually slide.

It feels like nothing's happening until the fucking dam breaks.

And then you're like, oh, all of a sudden, you know, my life crumbled.

No, it fucking didn't.

Your life crumbled because you lack urgency to pay attention to what's going on in front of you.

And you lost the urgency because you got comfortable and you slid down the fucking hill.

And everybody knows that's true, but nobody wants to take accountability for it.

All you got to do is say, you know what?

I fucked up.

I got a little too comfortable.

I stopped paying attention.