Andy Halliday

You onboard people.

Hey, what do you do?

How do you pay?

All that stuff.

Now it's like, how do you do that with an agent in a completely different manner?

And then all the things related to reliability, is it faster?

Like all those things around it.

So I'm not, I don't know if it's building a brand.

Like I think this is the web MCP is like an interesting thing for that to ensure that when you're selling to an agent on your site,

How does that agent extract all that information?

And the way that you build it's a little different.

Yeah, because them researching you...

Like there will be still people maybe researching websites, but how often websites now to do the initial research?

It's like, okay, I know a good, generally about the company, right?

Through whatever LM you're using.

And then from there, it's like, okay, I want to go to the website to do, to do the transaction, which the agent, your agent could, could start doing.

But there will be the point where like, Hey, I really want to check this out.

Cause like,

As much as the text, as much as the app on, say, ChatGPT, they have an app there.

Like, there still is, hey, I gotta go visit that site.