Andy Halliday

But we're talking here narrowly about the digital twin, which is an accessible archive of human knowledge, personality, and expertise.

So go ahead.

Yeah.

So there's training, a digital representation of yourself is a, is a,

heavy load.

There's a lot of work involved there.

Just even trying to decide what's going to be added to that is a selection and editing process that will take hundreds and hundreds of hours in my view.

having attempted previously to try to capture in media memories and writings, just even the recollections about events in my life.

Basically, think about it in the context of a business school class where, okay, I have a lot of business experience in the C-level application, whether as a president or as a chief operating officer, as a CEO.

I could write business cases for the rest of my life about things that I've done, but I don't have time to write those business cases.

And I would have to write them or be interviewed about them, even just recalling events that are relevant to the decision process that I applied back in, I don't know, 1989 as president of a small company.

Just capturing all of that is the heavy load in my view.

Now, there's other applications for digital twins that aren't as difficult as that one, which is capturing the full expertise of a person in order to retain that and make it accessible as a co-CEO.

And so let me talk about what the three main applications of digital twins are.

So the first one that we've been talking about is really kind of corporate knowledge management.

If I'm a CEO and I want to have access to the great wisdom of my predecessors in that role in that specific company or whatever, I would really like to have access to a digital twin of them even after they've gone off to go fishing in retirement.

The next one is you now have a lot of creators and experts out there in the influencer market.

And a digital twin of that person can be created in order to scale access to those people.

That can include influencers or educators.

It could also apply to different kinds of professions where, you know, I just want to make my business.