Andy Halliday

You pose a query, you get the answers back.

You might get citations.

On a rare occasion, I click on a citation link, right, and see where that takes me.

But it's very rare.

And I just saw this morning, but I couldn't find it again, that there's evidence that LLM links are declining, meaning they were producing a certain number of referrals

link referrals basically to advertisers or people who had developed content to optimize for GEO or AEO, answer engine optimization is a term that Dharmesh has used that's similar to generative engine optimization.

Apparently, the actual traffic that comes from that is declining from a slight rise that was occurring, and so it's not looking very good as a method for getting traffic.

a funnel working, right?

There's just not an active funnel there on the answer engine to that.

So while I think all of the advice about how to improve your content in order to appear in answer engines is good, it doesn't have the direct clickable link kind of result that is necessary in order for you to have a determinant

you know, optimizable funnel that you can work with.

I think it's a tough, tough market out there for people who have been spending money that way effectively because it's predictable.

It's no longer predictable and it's actually declining.