Andy MacMillan

I think that's really what we're trying to do is bring that human experience

feedback that human loop back into the conversation.

So it's really an and, you know, you want great data.

You also want to have empathy and see what real users are going through when they use your site or your app or your product.

It varies a ton.

We go all the way down having individual developers or product people who are using our product, maybe a single developer building an Amazon site, but up to the largest companies in the world.

A large company is typically spending anywhere from 50 to a couple hundred K on an annual basis to have their UX research team and their designers on our platform.

Much towards the latter, although we have a mix of both.

The company was actually launched 10 years ago.

And it started, it really is a pay-as-you-go model.

The idea that you would have something you need to test it.

You would come to our website and you would pay a one-time fee to have one test run, essentially.

And about four or five years ago, we started having some of the largest companies in the world coming to us and saying, hey, this is really great, but I need to do this at scale.

I need to bake this into my process.

I need this to be part of how I build and develop product.

And that's really where our subscription product was born.

And that's just taken off.

And so now, you know, a vast majority of the revenue and the focus of the company has been into that subscription area.

And that's kind of how the subscription business was born here.

Yeah, that's a great question.