Andy O'Donoghue

Andy O'Donoghue with us for Tech Thursday.

It's interesting, Matt, because you're right, over the last few years, we've talked about so many trackers and stuff to go in your runners and clothing to wear that measures heart rate and everything that pushes you towards performance and gamifies it.

And there's a lot of tech out there.

And there's kind of a trend that's sort of holding up its hand to this and saying, well, hang on a

I am and I really just want to look after my health.

I don't need to be a superhuman athlete.

And so we have been sold this endless parade of very enthusiastic or aggressive fitness trackers.

That's kind of a Silicon Valley mentality.

So instead of smartwatch notifications screaming at you to, you know, only 100 more steps to go this hour and that kind of stuff.

The pendulum has swung into the micro luxury wellness area.

And there are some really great tools that I think still give you the tech to monitor and keep an eye on your health, but also to de-stress and do so, Matt, in a non-aggressive, in a passive way.

So smart rings are really popular and you don't notice them because you don't tend not to look at somebody's wrist.

People tend, if they're married, to wear them on their wedding ring finger.

They're very discreet.

There's a few makers and a lot of celebs sort of have been involved actually in even launching them, believe it or not.

But the ultra-human rings are really cool.

If anybody's looking at these, they're worth a look at.

They're expensive.

They're about €350 for the ultra-human.

But it is the lightest biometric smart ring that you can get.