Andy O'Donoghue

There is an increasing trend, Matt, and it seems to have come out of nowhere, but people are kind of saying they're admitting to what we're calling notification fatigue.

The idea is that smartwatches keep beeping, they keep buzzing, they keep disturbing you.

You move your arm in bed and the light comes on in the middle of the night and then all day long you're in a WhatsApp group and you forget to turn off the notifications forever.

Smart watches are distracting and people are fed up, but they still want to track their fitness and health.

So there is a big movement towards screenless wearables.

Like the whoop that I'm wearing.

Like the whoop, trackers without screens.

Yeah, exactly.

There are lots of them.

Yeah.

And just launched the Google Fitbit Air has just come out, 99 euros.

The new one is... No, the new one isn't.

This is where they're going, yeah.

No displays.

That's all of these devices that we're talking about, including this one, no displays at all.

So basically you're relying on your app for your information.

Well, and that's pretty, and it is so small.

I think it weighs 5.2 grams, no screen, no buttons, seven days of battery life.

But what does it monitor?

24-7 heart rate, sleep stages, SpO2, and it detects AFib as well.