Andy Purcell

They stop getting better.

They stop learning.

They stop moving forward.

And it ends up crushing them, dude.

So you have to understand that at some point in time, you have to combine this initial, you know, fuck you with.

bigger purpose and a bigger mission and a bigger goal.

And when that goal expands and then you start talking about it, you say, I'm going to do this and this and this now.

Well, the same process repeats itself as when you first started out.

Okay.

Everybody will start saying the same negative shit, but they'll say it in a different way.

They'll say things like, man, are you sure?

You know, you got something good going on.

You don't want to fuck that up.

You know, like they'll start to talk the same way and kind of put the same things.

And that will give you more of the negative, which allows you to utilize it again.

So when you're in this spot that you're in, you got to be very careful, okay?

You don't want to sit there and get comfortable and feel complacent.

The time now is to think about, okay, I'm this age, which I'm assuming they're younger.

I've got all this life in front of me.

what am I going to do with this business from here to there?