Andy Purcell

And if you want to actually turn this into a business, you're going to have to pull away.

And instead of working in the business, you're going to have to work on the business until you are able to learn how to operate a business to the point where you can bring people in to help you with that process.

And as you bring skilled people in and as you build a culture and as you build systems and start to scale, which by the way, this doesn't happen overnight either.

okay, then you could go back sometimes and do what you do, right?

A really good example of this is my buddy Jesse James, okay?

So Jesse James, you guys know him.

He did Monster Garage, West Coast Choppers.

You guys have seen his apparel.

He sold more apparel than most apparel companies.

But Jesse...

is a craftsman.

He's a fucking artist.

And I don't know anybody that loves his work more than Jesse.

Yeah.

Okay?

He loves it.

And he loves it for a lot of different reasons.

It's not just because he loves to do the thing.

He understands the value of the work for what it does for your mental, your... Dude, you guys should read his book.

He's got a fucking awesome book.