Andy Purcell

So I'm building a business around this.

to the business is very well run to back to doing what it is that he does that drives the brand.

You see what I'm saying?

What did this look like for you?

Um, well, you know, funny enough, like this is appropriate for me too.

Uh,

You know, when I was, when we first started, we started in retail stores, I worked the counter.

Okay.

And I fucking loved it.

I loved working the counter of the retail store.

I love talking to different people, you know, 40, 50 times a day.

Like, dude, I can't tell you, like I get there nine o'clock, we close at nine o'clock at night and it would go by like that because I'd be just do like, I loved it.

Right.

Right.

2006, when we started to really expand, I couldn't work the counter.

And at first it made me feel really guilty because I was like, fuck, I can't even, these guys are, I wasn't, I was uncomfortable with it.

I'm like, these guys are doing the work and like, they probably think I'm out here fucking off.

But dude, without me out here, quote unquote, fucking off, the business can't scale.

All right.

Which means they don't have jobs, which means they can't build careers.