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Ani Sanyal

๐Ÿ‘ค Speaker
188 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And I empathize, you know, with all kind of independent artists who are going through that now.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And until you've seen it, you know, on the other side, it's hard to tell.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

Both.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

So predominantly making our own music.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And so I was in a group called Green Street.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

It was two emcees and a producer, kind of like a tribe called Quest for, you know, the new generation type of vibe.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

So I was I was an emcee, meaning I was on the microphone as well as managing and doing the entire marketing for the group.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And so I think and that's kind of where I realized that, you know, though I was I would say I was talented on the mic.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

You know, my talents really went a little bit deeper than that, because, you know, even at I want to say by the time we were 21, 22, we were doing a lot of brand deals.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

We went to Japan toward, you know, two months in Tokyo.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

Sure.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

So a brand deal money wise was essentially a company like, for example, Marlboro, the cigarette company out there.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

They were doing a new activation where they wanted to have artists licensed music.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

you know, and, and have that become a part of their rollout.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And, uh, they would basically pay us upfront to license music and then also provide us with tour support and things in Japan.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

How much did they pay upfront?

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

Per song we were getting around 5,000 at that time.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

Um, so you do three songs, you know, you net a little bit of money, you go over there and make some more money on merch and, um, hand to hand, you know, sales and things like that on tour.

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

And, um, that was kind of my first introduction to, um,

SaaS Interviews with CEOs, Startups, Founders
926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency

I'd always been an entrepreneur, so to speak.