Anindya Datta

That's one time.

But when people buy raw data from us, right?

So when a large company will come and tell us that we want to know every month all the locations that you see people at, we tell them, okay, we're going to give it to you as a subscription, sign up for 12 months, and pay us $25,000 a month.

Right now, the SaaS model is larger.

If you were to take our June revenues, 65% audience was 35%.

But I expect that even in December this year, audience is going to eclipse SaaS, the SaaS product.

We do.

Nathan, great question.

You know, we are actually transferring.

You're trying to modify our audience pricing also as a recurring stream, right?

I see.

Right now, companies come and say that we'll buy this audience segment from you and pay you one time.

And we're telling them, no, I mean, you're using us a lot.

So why don't you pay us 50 grand a month and we'll give you every segment you want and you can use it as many times as you want.

I see.

So we're trying to convert that to SaaS as well.

one of the people that we sell you, you pay us, you know, a fraction of a cent.

Exactly.

Exactly.

So we get this data from a whole bunch of sources, Nathan.