Anish Acharya

If history is any guide, and to reference Alex, he would say that it often is.

Those who have actually studied history tend to do better than those who have not.

Those who have actually studied history tend to do better than those who have not.

What I would say is that when you have this product cycle and you have a capable incumbent, what happens is they usually make their product better for their existing categories.

What I would say is that when you have this product cycle and you have a capable incumbent, what happens is they usually make their product better for their existing categories.

Microsoft will make a better word processor than they've ever made.

Microsoft will make a better word processor than they've ever made.

Google will make a better search engine than they've ever made.

Google will make a better search engine than they've ever made.

We're actually starting to see that, some of that anyway.

We're actually starting to see that, some of that anyway.

What you instead see is the native categories that did not exist before the product cycle being owned by startups.

What you instead see is the native categories that did not exist before the product cycle being owned by startups.

I think that's a little bit of what we're going to see.

I think that's a little bit of what we're going to see.

If you said something like software movies or AI moviemaking or AI-assisted movies, that's just not a category in which there is an incumbent.

If you said something like software movies or AI moviemaking or AI-assisted movies, that's just not a category in which there is an incumbent.

I'm betting that a native company will actually win that.

I'm betting that a native company will actually win that.

It probably won't be Adobe.