Anna Helhoski

But listen to this.

A survey by ContentSquare, an AI analytics platform, found that about 30% of U.S.

consumers said they'd be willing to let an AI agent complete a purchase on their behalf.

So we're not even talking about just a conversation that leads to a purchase, but shifting the entire shopping flow over to AI.

So is it like a personal shopper then?

Yeah, I think that that's basically what they're thinking.

I use AI to like an embarrassing degree, not with my writing.

I just want to say that right out loud.

But just with, you know, I was at the gym.

What part of my body did I hurt?

I use it instead of Google a lot of the time.

I really do.

I don't want to upload any of my personal information on there.

That's a doomer perspective, but there are people who believe that.

So, I mean, anything's possible, right?

I do want to have one last caveat for this entire conversation.

The shift toward direct in-chat AI shopping, even though we're talking about it right now, it's like only kind of sort of nearly here, but the rollout to the wider general population is still moving pretty slowly.

Welcome back, Anna.

Hi, Happy New Year, Elizabeth Shawn.

So today I'm going to talk about NerdWallet's 2025 Household Debt Survey, which is conducted by the Harris Poll.