Anne Toomey McKenna

So it's a market that's incredibly unregulated as well.

You know, the U.S., we're just behind on data privacy regulation.

Yeah.

No, it's not true anymore because of the power of AI.

The ability to analyze data.

mind-bogglingly astonishing amounts of information to glean insights about a particular person and target that specific person, micro-targeting, right?

Micro-advertising is something that occurs almost instantaneously.

And it's AI systems that enable that.

And I think that's really hard for the average person to wrap their brain around.

They think, oh, I'm safe because it's just really data about everyone.

But that's just not the case.

You know, as a retailer could collect information or really anyone who wants to buy it could collect information about, I want information on all the people who, like this particular band, are gender fluid and shop in this store.

That's how specific you can get.

And that ability to identify very specific people

traits about persons and to target specific persons is no longer a complicated process.

It is an instantaneous process in data analytics.

Yeah, it depends.

Different companies have what we term face banks.

And it's not just different companies that have face banks.

Law enforcement has face banks.