Anshul Tewari

We realized that the issues are also becoming very complex.

It's difficult to get heard more and more the louder the world gets.

And climate change seemed like this faceless, shapeless, this mammoth of a beast that we just did not know what to do about.

Thousands of young people had written about climate change on Youth Ki Awaaz, but it was almost like we were talking at it.

We didn't know what to do about it.

So in 2023, we decided to do something different.

We decided that we are going to collectivize these voices.

So we launched a campaign called Zero Se Hero.

The idea was very simple.

We'll bring together young people, we'll get thousands of their stories, and we'll build a common platform where young people, decision makers, businesses, nonprofits, they can all come together to talk about something that climate experts love to talk about.

Net zero.

Nobody understands it.

We wanted people to understand it.

This is the reality.

So Zero Say Heroes started.

We ran thousands of polls.

We ran many surveys.

We trained thousands of citizens to tell their climate stories in their own way.

And slowly, the campaign became a national campaign.

People started talking about it in close circles.