Anson Frericks

And so... Going back to this whole story about why the response was so damaging.

And so... Going back to this whole story about why the response was so damaging.

And so... Going back to this whole story about why the response was so damaging.

What do you do? I mean, like the answer is so simple. The first thing you do is that you fire the VP of marketing who just called your entire customer base fratting out of touch. And then you say we fired her because that was obviously not empathetic to our customers and not core business.

What do you do? I mean, like the answer is so simple. The first thing you do is that you fire the VP of marketing who just called your entire customer base fratting out of touch. And then you say we fired her because that was obviously not empathetic to our customers and not core business.

What do you do? I mean, like the answer is so simple. The first thing you do is that you fire the VP of marketing who just called your entire customer base fratting out of touch. And then you say we fired her because that was obviously not empathetic to our customers and not core business.

You can't work here. You can't work here. Like, just like, fire. Done. Like, out. And then separately, like the biggest piece is like, then you just apologize. You know, I always say it's like the path.

You can't work here. You can't work here. Like, just like, fire. Done. Like, out. And then separately, like the biggest piece is like, then you just apologize. You know, I always say it's like the path.

You can't work here. You can't work here. Like, just like, fire. Done. Like, out. And then separately, like the biggest piece is like, then you just apologize. You know, I always say it's like the path.

But it's like the path to like, I always say like redemption, it goes through forgiveness. Amen. But the only way you're going to be forgiven is if you admit you made a mistake. Exactly. And then what you say is like, hey, this was obviously a mistake that this person made. And so we've moved on from this person because we made a mistake hiring this person, putting them in.

But it's like the path to like, I always say like redemption, it goes through forgiveness. Amen. But the only way you're going to be forgiven is if you admit you made a mistake. Exactly. And then what you say is like, hey, this was obviously a mistake that this person made. And so we've moved on from this person because we made a mistake hiring this person, putting them in.

But it's like the path to like, I always say like redemption, it goes through forgiveness. Amen. But the only way you're going to be forgiven is if you admit you made a mistake. Exactly. And then what you say is like, hey, this was obviously a mistake that this person made. And so we've moved on from this person because we made a mistake hiring this person, putting them in.

And then separately also, we made a mistake as Bud Light. We made a mistake because Bud Light was never supposed to be involved in controversial political issues. And Dylan Mulvaney was not the right choice of a person to get involved with because there are things, if you recall as well, the week this partnership happened, this was during the time when a lot of legislation is in session.

And then separately also, we made a mistake as Bud Light. We made a mistake because Bud Light was never supposed to be involved in controversial political issues. And Dylan Mulvaney was not the right choice of a person to get involved with because there are things, if you recall as well, the week this partnership happened, this was during the time when a lot of legislation is in session.

And then separately also, we made a mistake as Bud Light. We made a mistake because Bud Light was never supposed to be involved in controversial political issues. And Dylan Mulvaney was not the right choice of a person to get involved with because there are things, if you recall as well, the week this partnership happened, this was during the time when a lot of legislation is in session.

So there were, I think, 25 bills across the country to ban biological men from playing against women in sports. There was a bunch of bills banning gender affirmation care. And also leading up to this week, that was the week that you had the transgender shooter in the Christian school in Tennessee.

So there were, I think, 25 bills across the country to ban biological men from playing against women in sports. There was a bunch of bills banning gender affirmation care. And also leading up to this week, that was the week that you had the transgender shooter in the Christian school in Tennessee.

So there were, I think, 25 bills across the country to ban biological men from playing against women in sports. There was a bunch of bills banning gender affirmation care. And also leading up to this week, that was the week that you had the transgender shooter in the Christian school in Tennessee.

Right, exactly. So, I mean, this was like a very big issue across the entire country right now. It's a violent group, right? So this is why there was a lot of problems with Dylan Mulvaney, who'd become kind of the face of really the very progressive transgender movement, why Bud Light never should have done the partnership in the first place.

Right, exactly. So, I mean, this was like a very big issue across the entire country right now. It's a violent group, right? So this is why there was a lot of problems with Dylan Mulvaney, who'd become kind of the face of really the very progressive transgender movement, why Bud Light never should have done the partnership in the first place.