Anson Frericks

I mean, I think the bigger piece is just, it's the lack of courage. And I think we saw this with a lot of CEOs. And I think especially with Brendan Ware. So he reported into a global CEO, which is this guy, Michel Ducaris, who's European and kind of. I'm sure he's a good guy. Yeah. Yeah. So and I think this is again. Some like French mastermind. But it's a little bit.

I mean, I think the bigger piece is just, it's the lack of courage. And I think we saw this with a lot of CEOs. And I think especially with Brendan Ware. So he reported into a global CEO, which is this guy, Michel Ducaris, who's European and kind of. I'm sure he's a good guy. Yeah. Yeah. So and I think this is again. Some like French mastermind. But it's a little bit.

I mean, I think the bigger piece is just, it's the lack of courage. And I think we saw this with a lot of CEOs. And I think especially with Brendan Ware. So he reported into a global CEO, which is this guy, Michel Ducaris, who's European and kind of. I'm sure he's a good guy. Yeah. Yeah. So and I think this is again. Some like French mastermind. But it's a little bit.

There's a little bit of that where Brendan all of a sudden, like, man, he needed to take a hard stand and say, you know what? We screwed up. We're firing this person. We apologize. We're gonna get back to doing Bud Light commercials that are, you know, fun and humorous, whatever else. And he didn't do it. And he didn't do it that first time in April. There was another really weak type of response.

There's a little bit of that where Brendan all of a sudden, like, man, he needed to take a hard stand and say, you know what? We screwed up. We're firing this person. We apologize. We're gonna get back to doing Bud Light commercials that are, you know, fun and humorous, whatever else. And he didn't do it. And he didn't do it that first time in April. There was another really weak type of response.

There's a little bit of that where Brendan all of a sudden, like, man, he needed to take a hard stand and say, you know what? We screwed up. We're firing this person. We apologize. We're gonna get back to doing Bud Light commercials that are, you know, fun and humorous, whatever else. And he didn't do it. And he didn't do it that first time in April. There was another really weak type of response.

But so how does he keep his job? Well, I'll get back to that in a second. But then, like, this was really telling. There was, going into July 4th weekend of 2023, this is the biggest beer selling weekend of the year. Bud Light sales had tanked down 30, 40%. The stocks lost $40 billion in market cap. The business had gone from making $6 billion in profits in the U.S. market.

But so how does he keep his job? Well, I'll get back to that in a second. But then, like, this was really telling. There was, going into July 4th weekend of 2023, this is the biggest beer selling weekend of the year. Bud Light sales had tanked down 30, 40%. The stocks lost $40 billion in market cap. The business had gone from making $6 billion in profits in the U.S. market.

But so how does he keep his job? Well, I'll get back to that in a second. But then, like, this was really telling. There was, going into July 4th weekend of 2023, this is the biggest beer selling weekend of the year. Bud Light sales had tanked down 30, 40%. The stocks lost $40 billion in market cap. The business had gone from making $6 billion in profits in the U.S. market.

It lost $40 billion of market cap. $40 billion? $40 billion of market cap. I mean, the stock was around $70 a share when this happened. It went down to $40 billion.

It lost $40 billion of market cap. $40 billion? $40 billion of market cap. I mean, the stock was around $70 a share when this happened. It went down to $40 billion.

It lost $40 billion of market cap. $40 billion? $40 billion of market cap. I mean, the stock was around $70 a share when this happened. It went down to $40 billion.

$40 billion? You'll love this. Alyssa was placed on leave at some point along this. She's actually now working for Liv in the Liv tour, the Saudi golf tour. Not really. I swear to God. I feel like you can't make this up. Actually? I swear to God. Yeah, I swear to God. So... It's at least on our LinkedIn. It's working for the Live Society Golf Tour. So anyway, we can get to that in a second.

$40 billion? You'll love this. Alyssa was placed on leave at some point along this. She's actually now working for Liv in the Liv tour, the Saudi golf tour. Not really. I swear to God. I feel like you can't make this up. Actually? I swear to God. Yeah, I swear to God. So... It's at least on our LinkedIn. It's working for the Live Society Golf Tour. So anyway, we can get to that in a second.

$40 billion? You'll love this. Alyssa was placed on leave at some point along this. She's actually now working for Liv in the Liv tour, the Saudi golf tour. Not really. I swear to God. I feel like you can't make this up. Actually? I swear to God. Yeah, I swear to God. So... It's at least on our LinkedIn. It's working for the Live Society Golf Tour. So anyway, we can get to that in a second.

We'll get to that in a second. So going to July 4th, the week of 2023, for the first time, Brendan goes on national TV and he goes on CBS and he has this live interview where he's going to try and get this back on track because he's now missed twice with a response and it's only antagonized people and things have gotten worse.

We'll get to that in a second. So going to July 4th, the week of 2023, for the first time, Brendan goes on national TV and he goes on CBS and he has this live interview where he's going to try and get this back on track because he's now missed twice with a response and it's only antagonized people and things have gotten worse.

We'll get to that in a second. So going to July 4th, the week of 2023, for the first time, Brendan goes on national TV and he goes on CBS and he has this live interview where he's going to try and get this back on track because he's now missed twice with a response and it's only antagonized people and things have gotten worse.

So he goes on CBS and one of the hosts first off says, hey, thank you for being here because most people in your seat, they would have run for the hills. I mean, after what we've seen with millions of customers losing, leaving you billions of dollars being lost. But they say, hey, the question everyone wants to know is, was this partnership a mistake and would you do it again?

So he goes on CBS and one of the hosts first off says, hey, thank you for being here because most people in your seat, they would have run for the hills. I mean, after what we've seen with millions of customers losing, leaving you billions of dollars being lost. But they say, hey, the question everyone wants to know is, was this partnership a mistake and would you do it again?