Anson Frericks

No, I mean, it really has. And I get into this in the book a lot about that same organization, that same sort of external affairs team that canceled that Black Rifle Coffee deal. They were the one that greenlit the Dylan Mulvaney partnership. And unlike the Coca-Cola, I mean, Coca-Cola, they made a bad marketing mistake. But what did they do? They took accountability for it.

No, I mean, it really has. And I get into this in the book a lot about that same organization, that same sort of external affairs team that canceled that Black Rifle Coffee deal. They were the one that greenlit the Dylan Mulvaney partnership. And unlike the Coca-Cola, I mean, Coca-Cola, they made a bad marketing mistake. But what did they do? They took accountability for it.

No, I mean, it really has. And I get into this in the book a lot about that same organization, that same sort of external affairs team that canceled that Black Rifle Coffee deal. They were the one that greenlit the Dylan Mulvaney partnership. And unlike the Coca-Cola, I mean, Coca-Cola, they made a bad marketing mistake. But what did they do? They took accountability for it.

They apologized for it. They killed New Coke within, I don't know, a couple of months. They were going back to the whole thing. Eines der großen Probleme ist, dass man regelmäßig schlechte Marketingverletzungen in der Geschäftsführung macht.

They apologized for it. They killed New Coke within, I don't know, a couple of months. They were going back to the whole thing. Eines der großen Probleme ist, dass man regelmäßig schlechte Marketingverletzungen in der Geschäftsführung macht.

They apologized for it. They killed New Coke within, I don't know, a couple of months. They were going back to the whole thing. Eines der großen Probleme ist, dass man regelmäßig schlechte Marketingverletzungen in der Geschäftsführung macht.

The real problem here is like, yes, the marketing partnership is wrong, but even more importantly, the company's response to it is the reason, Glenn, like sales are still down 40%. Wow. The stock has still lost $40 billion of value and has not recovered before this because the company never took a responsibility and accountability and has not made any changes. The same CEO is still there.

The real problem here is like, yes, the marketing partnership is wrong, but even more importantly, the company's response to it is the reason, Glenn, like sales are still down 40%. Wow. The stock has still lost $40 billion of value and has not recovered before this because the company never took a responsibility and accountability and has not made any changes. The same CEO is still there.

The real problem here is like, yes, the marketing partnership is wrong, but even more importantly, the company's response to it is the reason, Glenn, like sales are still down 40%. Wow. The stock has still lost $40 billion of value and has not recovered before this because the company never took a responsibility and accountability and has not made any changes. The same CEO is still there.

They still have not come out and enrolled back publicly a lot of their DEI policies. They haven't apologized to their loyal customer base. They called fratting out of touch. And they haven't been able to admit and say, we screwed up. And I think part of that is because of this kind of European ownership that they have.

They still have not come out and enrolled back publicly a lot of their DEI policies. They haven't apologized to their loyal customer base. They called fratting out of touch. And they haven't been able to admit and say, we screwed up. And I think part of that is because of this kind of European ownership that they have.

They still have not come out and enrolled back publicly a lot of their DEI policies. They haven't apologized to their loyal customer base. They called fratting out of touch. And they haven't been able to admit and say, we screwed up. And I think part of that is because of this kind of European ownership that they have.

And my feeling is that they're not actually going to get their Bud Light customers back, no matter how much money they throw at Dana White and the Ultimate Fighting Championship, which I think they gave him $100 million. They have Shane Gillis. They have others. Because the real path to redemption, I mean, it goes through forgiveness. You know this.

And my feeling is that they're not actually going to get their Bud Light customers back, no matter how much money they throw at Dana White and the Ultimate Fighting Championship, which I think they gave him $100 million. They have Shane Gillis. They have others. Because the real path to redemption, I mean, it goes through forgiveness. You know this.

And my feeling is that they're not actually going to get their Bud Light customers back, no matter how much money they throw at Dana White and the Ultimate Fighting Championship, which I think they gave him $100 million. They have Shane Gillis. They have others. Because the real path to redemption, I mean, it goes through forgiveness. You know this.

So, the name of the book is Last Call for Bud Light, the Fall and Future of America's Favorite Beer. You're streaming the best of Glenn Beck.

So, the name of the book is Last Call for Bud Light, the Fall and Future of America's Favorite Beer. You're streaming the best of Glenn Beck.

So, the name of the book is Last Call for Bud Light, the Fall and Future of America's Favorite Beer. You're streaming the best of Glenn Beck.

Charlie, what you've done is incredible here.

Charlie, what you've done is incredible here.