Anthony Mikalauskas

So we got pretty heavy into dental.

We have our own dental plans.

We have an insurance policy with dental.

And we designed the product to kind of work with our members.

But we do administrative work for some larger insurance companies.

And I said, you know, hey, if we can get a seat in front of the CEOs, which I was able to do because we really wrote a lot.

We were one of the top companies in the industry.

So I could get in front of these guys.

So I sat down and I said, you know, we're going to put together this program.

If we can show you that it's truly preventative in nature, prevent cavities and really help people, is it something we can just market to every single one of your clients?

So this was actually a get rich quick scheme.

That didn't happen.

So, you know, which they said, yeah, I mean, if you can actually show us proof.

So we did.

And, you know, Tony did a lot, a lot of the research and stuff in there, too.

We pull a lot of stuff out.

And yeah, we at first we were looking at.

And then I was like, holy cow, I didn't know any of this stuff.

Like, I didn't know where it came from.

A lot of people don't.