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Anton Zeidler

๐Ÿ‘ค Speaker
161 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And then... You have to download the software?

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Yes, you have to download the endpoint.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And probably also like depending on...

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

scale of our marketing aggressiveness, it's about like three, 4% on, on, on, on average can convert to pay guys.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Interesting.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It's always been like, ever since,

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

We were able to reach 1.5 million in annual recurring revenue, basically staying in like two guys in the truck mode.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Like it was just two of us and AWS account and that's it.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And ever since that, we were approached by a lot of different like, you know, seed financing venture capital groups or like, you know,

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

more mature venture guys and we never really had an idea of you know how to actually deploy capital and what particular metric do you do do you want to increase and improve so you always had this feeling that it would be better to grow organic

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Like, yeah, yeah, you know, like, during the last six months or so I've been reflecting on this.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And now I think that maybe it's not about one particular silver bullet.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It's more about

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

spending a little bit more on pretty much 100%.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So yeah, maybe that's what you're doing.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

For five years, you were trying to find silver bullets.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

But again, it took us 18 months just to get like just 20K.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So probably if you had some capital, you know, and you invested in development and sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

I mean, we've had discussions with all sorts of guys like this.