Anurag Agarwal

Well, it's exactly hearing folks like you and everyone else saying, we all love nature and wildlife, and yet no one was really speaking to the generation that is going to be the most impacted by what is happening to the planet, which is our kids.

So when I thought about why that was the case, I realized it's not because kids don't like animals.

In fact, I often ask, when people ask me for my market size, have you ever met a kid who doesn't like animals?

So it became clear that the problem was in really finding a way to engage and inspire the younger generation to really care about, think about, and learn about the planet.

And that's really what got me passionate.

And I walked away from a career on Wall Street to start this company called Junior Explorers.

Well, on last count, I was certainly making close to a million dollars a year.

And, you know, it wasn't the easiest of decisions, but it's one that certainly now that it's behind me, I look back and feel like I bought my freedom, if that makes any sense.

So in the 10 years that I was on Wall Street, I was also teaching entrepreneurship at Boston University.

And, you know, it was during that time that I became really interested in this whole new model of entrepreneurship, which is social entrepreneurship.

So when I look at companies like Wabi Parker, Tom's, Bonobos, Whole Foods, Etsy, which just

and public as a B Corporation, a benefits corporation, I really believe that the next wave of commerce and consumerism is going to be conscious consumerism.

And to me, I was fascinated by the fact that, you know, what used to be a sort of side movement of tree huggers, you know, as we always call them fondly, has now become mainstream and consumers are actually willing to spend money to activate their choices based on what they feel aligned with.

And, you know, I sort of wanted to build...

social enterprise based on all of that, you know, knowledge.

And then, you know, I was looking for a space that I wanted to disrupt.

And when I looked around, I realized that there was this incredible consumer opportunity, you know, with 200 million people visiting zoos and aquariums alone in this country, you know, and yet that had not been disrupted because it was sitting under this broader umbrella of nonprofits.

So I basically took

The two ideas, wildlife and nature, conservation on one side and social enterprise on the other, and basically put them together to create this business model.

So, you know, the goal here is to be sustainable, and sustainability...