Apoorv Agrawal

The vast majority is, you know, middle of the pack.

And a few, call it casual users, who are, you know, start using chat, GPS, search maybe.

Or teach me about AI or help me with my homework.

What is your focus, like maybe in those constituents, power users, casual users, and early users, or howsoever you frame it, what is our focus on for each of those three factions?

A lot of value, almost too much value.

No such thing.

The analog that is most common is the Uber and Lyft of the 2015 era.

And it took a while, but I know you were thinking about it a lot.

I know you guys were thinking about pricing quite a bit.

Maybe tell us a little bit about pricing.

you know, right now pricing is pretty simple.

Is there a path for folks who are getting a lot of great value to price that product differently and, you know, meet them where they are and the other way on the other side?

you know surprised if it didn't change given the magnitude and profoundness of of the technical breakthroughs that we've had and the product breakthroughs that follow yeah um and you know relatedly so so i imagine you're gonna have something for the power users um what about the other side how do we get um the casual users into the into the wheel and and still uh monetize them

Makes sense.

Makes sense.

You know, the ads piece has been a tricky one because, you know, Sam has historically expressed reluctance about ads and, you know, you've got to maintain a lot of trust while delivering that.

So I guess what changed?

Switching gears, Nick, something you and I have spoken about a little bit is distribution and partnerships.

There was a couple of big partnerships last year, Apple Reliance with Gemini.

Those are two big user bases, right?