Aravind Srinivas

I mean, but personalization, there's an 80-20 here. The 80-20 is achieved with your location, let's say your gender, and then you know, like sites you typically go to, like a rough sense of topics of what you're interested in, all that can already give you a great personalized experience.

It doesn't have to have infinite memory, infinite context windows, have access to every single activity you've done. That's an overkill. Yeah, yeah.

It doesn't have to have infinite memory, infinite context windows, have access to every single activity you've done. That's an overkill. Yeah, yeah.

It doesn't have to have infinite memory, infinite context windows, have access to every single activity you've done. That's an overkill. Yeah, yeah.

It's like first few principle vectors. Like most important eigenvectors. Yes.

It's like first few principle vectors. Like most important eigenvectors. Yes.

It's like first few principle vectors. Like most important eigenvectors. Yes.

But it also depends on when you run. If you're asking in the night, maybe you're not looking for running, but... Right.

But it also depends on when you run. If you're asking in the night, maybe you're not looking for running, but... Right.

But it also depends on when you run. If you're asking in the night, maybe you're not looking for running, but... Right.

So we do not have to beat them, neither do we have to take them on. In fact, I feel the primary difference of Perplexity from other startups that have explicitly laid out that they're taking on Google is that we never even try to play Google at their own game.

So we do not have to beat them, neither do we have to take them on. In fact, I feel the primary difference of Perplexity from other startups that have explicitly laid out that they're taking on Google is that we never even try to play Google at their own game.

So we do not have to beat them, neither do we have to take them on. In fact, I feel the primary difference of Perplexity from other startups that have explicitly laid out that they're taking on Google is that we never even try to play Google at their own game.

If you're just trying to take on Google by building another 10 blue link search engine and with some other differentiation, which could be privacy or no ads or something like that, it's not enough. And it's very hard to make a real difference in just making a better 10 blue link search engine than Google, because they have basically nailed this game for like 20 years.

If you're just trying to take on Google by building another 10 blue link search engine and with some other differentiation, which could be privacy or no ads or something like that, it's not enough. And it's very hard to make a real difference in just making a better 10 blue link search engine than Google, because they have basically nailed this game for like 20 years.

If you're just trying to take on Google by building another 10 blue link search engine and with some other differentiation, which could be privacy or no ads or something like that, it's not enough. And it's very hard to make a real difference in just making a better 10 blue link search engine than Google, because they have basically nailed this game for like 20 years.

So the disruption comes from rethinking the whole UI itself. Why do we need links to be the prominent, occupying the prominent real estate of the search engine UI? Flip that.

So the disruption comes from rethinking the whole UI itself. Why do we need links to be the prominent, occupying the prominent real estate of the search engine UI? Flip that.

So the disruption comes from rethinking the whole UI itself. Why do we need links to be the prominent, occupying the prominent real estate of the search engine UI? Flip that.

In fact, when we first rolled out Perplexity, there was a healthy debate about whether we should still show the link as a side panel or something, because there might be cases where the answer is not good enough or the answer hallucinates, right? And so people are like, you know, you still have to show the link so that people can still go and click on them and read. I said, no.