Ari Emanuel

When I started, I represented the WWE and I represented the UFC.

When I signed the UFC, it was on Spike.

We had a whole division inside the company looking at ratings.

And all of a sudden they came and they showed me, here's this thing on Spike and here's the numbers.

And then I realized, wow, this thing's ratings are starting to move.

So I figured out, oh, it's Dana White and the Fatitas.

And I represented the WWE and they're close enough.

So I called them.

Yeah.

And eventually I got a meeting and I completely screwed up the meeting.

I was talking about the WWE.

It was just bad.

It was one of my worst signing meetings.

And I just kept at it because I knew based on their ratings and what they were getting as a license fee, a domestic license fee, it wasn't enough money.

And I knew if I got my hands on it, I could do some stuff with it just as a representative.

So eventually after doing a couple of things, he signed with me, the organization signed with me.

They were making $15 million a year from Spike.

And I think the first deal I made at Spike, I increased it to 75, something like that.

And we made a video game deal, which they'd never had.

And after 20 years, we moved it to Fox for $150 million.