Ari Emanuel

A year and a half later, two years later, it was back on the table.

But that was a fuck up because it just pushed us way, way back.

But I just, I thought Defcom, I was so pissed.

There's going to be a lot more of them.

And I actually think what I said to you, I think that you're seeing it now.

Marketing companies are going to podcasters and streamers and marketing with them or giving them brands and giving them ownership to sponsor them and market them.

And sometimes they sponsor them and sometimes they ask them to take equity and same thing's going to happen with content.

We talked about this.

I think the cost is going to go down to zero or very close.

And Dwayne Johnson, Mark Wahlberg, Dana White, Pat McAfee, they're all going to become their own channels.

I do believe, actually.

I don't know if that's in two years or in seven years.

So then representation has to change its infrastructure, like we changed when we took over sports, to be able to handle that conversation with regard to licensing, marketing, all that stuff.

I think the podcasting business is going to become like the cable business.

It's going to become like Oprah.

Oprah had Dr. Phil.

She sponsored people, and then she took them out into syndication on the station groups.

You're going to find a young you, and maybe it's in medicine, or maybe it's in something that interests you.

And you're going to bring them into the fold with your sponsors, your distribution, and everything.

You're going to take a piece of it.