Ari Emanuel

When do they go direct?

It depends.

The leagues.

Yeah.

It depends on when this thing caps out.

We just saw big input of money, which is betting.

That market will increase and the amount of money they pay will increase.

Premium ticket will go up and ticketing will go up.

Well, I think it's good actually in the following way.

For us, I'm just talking about our businesses.

The more data, the more you can't cheat.

And I think what's going to happen, you'll have an AI company come in and look at all the data and you're going to understand, you're going to triangulate and understand there's something happening over here with this picture and you're going to look at video and it's going to be like, boom.

So it will be harder to cheat.

Not that people won't try.

I think it helps, actually, the engagement.

Now, do I think gambling is good is a different conversation.

I don't gamble.

Do I think gambling is good?

You know how I come at you hard?

Imagine what I do to my kids on gambling, health, smoking, and drinking.