Ari Emanuel

Manufacturers are going to have to get to an audience.

You guys have a very big loyal audience, this events and things that you do over the air.

products will come to you.

You will make the decision, are you taking the sponsorship dollar or are you taking the ownership dollar?

And that's just evaluating the economics and whether you believe in the product.

There's a lot of things that go into that.

You know, we have a whole program being set up at TKO and William Morris about kind of how AI can help us.

On the production side, there's a whole nother that the studios are doing and our clients are doing.

You know, I have, I've made a decision.

I don't know enough about AI.

I'm not smart enough to know enough about AI.

I've made a decision that live is, content is where I'm gonna sit.

I'm really good at that.

I'm really good at monetizing that.

So we have a pure play sports, sports entertainment business.

I just launched, which will launch in October, kind of what I believe is the next kind of live events business

You know, you have our sports business.

You have Live Nation and Michael Rapinoe is incredible.

That's pure play music.

And I think there's, when we were a public company, now we're a private company, we had 700 events inside Endeavor.