Ari Salafia

But as a founder, it's super painful when you have all these people saying, hey, what else do you do?

Like, I want to give you more money and you don't have anything to give to them.

So over the last year, we've been building out a couple of different offerings.

One has been an additional tax credit that came out of the CARES Act kind of PPP.

So this is my cell.

If you have employees and you experienced either a revenue reduction in the last couple of years, or if you're a brand new startup and you started in 2020, you could get up to $7,000 per employee per quarter.

It's pretty huge.

It's a big refund check from the IRS.

So we launched ERC in addition to R&D, and we're really excited.

Actually, this week, we just made the announcement that we are offering tax credit financing.

So typically, you have to wait for your tax credit until you file a check.

every year and we now can actually front a majority of that so that you can get your sooner and use that to grow your business but we want we wanted to do this for the last two years but we just weren't ready we needed to get the credit process down we needed to get customers that were wildly happy with what we were providing and being advocates

Until we were able to open up business lines two and three.

So I know it's really exciting when you want to open up a whole lot of service offerings.

But again, when you're competing, you know, and you don't have much bandwidth, it's just really important that you do that one thing first.

And that's been extremely successful for kind of a successful strategy for us.

We had to slow down to now go kind of faster.

So last, talking really kind of quickly about building your company machine.

This is really about organizational health, culture, and how your internal culture really can really affect you positively with your external customer base.

So you really always want to be intentional.