Ari Salafia

But guess what?

My competitors that are raised 25, 50, 100 million that have AI at the end of their names, they're asking us, what are they doing differently?

So goes to show you, you can build processes

that have technology, people, but might not be the most expensive.

Be intentional and be deliberate about the customers you want.

We've had to face ourselves many times.

You know, we're accountants the right way to go.

We're direct customers the right way to go.

Now we're swinging back over to accountants.

We've kind of nailed some of the

the direct companies and now accountants are coming back like, Oh, okay.

I think we might be ready for you.

So that's kind of an interesting.

Um, and then lastly, be authentic.

You know, people remember people, not logos.

They're going to remember how they made you made them feel.

So I hope that after this session, uh, I get to learn about a bunch of your journeys and really, really appreciate the time here today.

So thank you.