Ari Salafia

to our clients.

They don't want to just be talking about what they're selling to their clients.

Let's team up.

We're chasing the same clients and share resources.

So this is just one example.

Our core channel partners at TaxTaker, being a tax credit space, naturally accountants, fractional CFOs, accelerators, and VCs.

Folks that have a stake in a vested interest, either because they're already working with these companies

Or they want to see these companies be capital efficient.

So I would really encourage you to kind of think about as you're growing out your referral partnership agreements or your partner or just kind of your growth plan from an acquisition standpoint, there's going to be a lot of folks out there that are like,

This is the winning recipe through this one marketing lead funnel and this like sometimes going just back to basics and just thinking, who else is selling to these folks?

Like, who do I need to be talking to?

Who can help me build the megaphone?

It can do wonders and it can it's kind of it's kind of a have to have when you're being really scrappy.

So nurturing your network.

This is something that our competitors drop the ball on.

And one of the biggest things of feedback that we get from clients that move over to us that have worked with a competitor or have evaluated one of our competitors, they're like, wow, it was so awesome that I talked to someone.

Or like, you were a real human.

And we're like, what?

When we think about building a referral engine, we like to use this tree analogy.

Basically, you want to plant the seeds.