Arthur Brooks

And you tap it in all sorts of, you can get pleasure in all sorts of things. If your girlfriend says, I love you, or you have a big bump of cocaine, whatever it happens to be, you'll get the same because we have a thrifty brain. Right. But that's not enjoyment. Enjoyment is something that is permanent and can be experienced in the prefrontal cortex of the brain.

And you tap it in all sorts of, you can get pleasure in all sorts of things. If your girlfriend says, I love you, or you have a big bump of cocaine, whatever it happens to be, you'll get the same because we have a thrifty brain. Right. But that's not enjoyment. Enjoyment is something that is permanent and can be experienced in the prefrontal cortex of the brain.

In other words, it has pleasure involved, but it adds people in memory, thus making it a permanent experience. And that's really important because that has all kinds of practical implications that I teach my students. Right.

In other words, it has pleasure involved, but it adds people in memory, thus making it a permanent experience. And that's really important because that has all kinds of practical implications that I teach my students. Right.

In other words, it has pleasure involved, but it adds people in memory, thus making it a permanent experience. And that's really important because that has all kinds of practical implications that I teach my students. Right.

Exactly right. And iterability. And self-management. because once it's in your prefrontal cortex, you can manage your pleasures so your pleasures don't manage you.

Exactly right. And iterability. And self-management. because once it's in your prefrontal cortex, you can manage your pleasures so your pleasures don't manage you.

Exactly right. And iterability. And self-management. because once it's in your prefrontal cortex, you can manage your pleasures so your pleasures don't manage you.

So one of the things I'll tell my students is that something that gives you a lot of pleasure, and it can be addictive, which most pleasures can be, not all, I mean, walking in the woods and saying your prayers, not particularly addictive, but highly glycemic carbohydrates and cocaine and alcohol and gambling and pornography and all that, if you're doing any of those things and you're doing it alone, you're probably doing it wrong.

So one of the things I'll tell my students is that something that gives you a lot of pleasure, and it can be addictive, which most pleasures can be, not all, I mean, walking in the woods and saying your prayers, not particularly addictive, but highly glycemic carbohydrates and cocaine and alcohol and gambling and pornography and all that, if you're doing any of those things and you're doing it alone, you're probably doing it wrong.

So one of the things I'll tell my students is that something that gives you a lot of pleasure, and it can be addictive, which most pleasures can be, not all, I mean, walking in the woods and saying your prayers, not particularly addictive, but highly glycemic carbohydrates and cocaine and alcohol and gambling and pornography and all that, if you're doing any of those things and you're doing it alone, you're probably doing it wrong.

because you're not going to be able to take it from pleasure to enjoyment and it won't be a source of happiness.

because you're not going to be able to take it from pleasure to enjoyment and it won't be a source of happiness.

because you're not going to be able to take it from pleasure to enjoyment and it won't be a source of happiness.

Yeah, well, it's such that you, part of it is that by adding a human dimension to it, you're largely mediating the experience using your prefrontal cortex. And that's just as an empirical observation when you take- Why? Because it becomes memorable when you add people into it. Pleasure is not memorable, right?

Yeah, well, it's such that you, part of it is that by adding a human dimension to it, you're largely mediating the experience using your prefrontal cortex. And that's just as an empirical observation when you take- Why? Because it becomes memorable when you add people into it. Pleasure is not memorable, right?

Yeah, well, it's such that you, part of it is that by adding a human dimension to it, you're largely mediating the experience using your prefrontal cortex. And that's just as an empirical observation when you take- Why? Because it becomes memorable when you add people into it. Pleasure is not memorable, right?

It's a higher level of consciousness. You're actually more conscious of the experience because you're not thinking about the physical act. You're thinking about the mediating human experience that you're having.

It's a higher level of consciousness. You're actually more conscious of the experience because you're not thinking about the physical act. You're thinking about the mediating human experience that you're having.

It's a higher level of consciousness. You're actually more conscious of the experience because you're not thinking about the physical act. You're thinking about the mediating human experience that you're having.