Arun Sivasankaran

Absolutely.

Well, first of all, from a market perspective, we're focused on B2B.

I think B2B marketers have some unique challenges.

And some of those challenges have been overlooked by a lot of vendors.

Now, we're also partners with some of those companies that you mentioned.

So it's really about what's the best solution for a customer based on the problems that they're trying to solve.

Well, first of all, we think about optimization and personalization as primarily a data problem and delivering the right experience using data.

Now, a lot of platforms like Optimize, they've primarily been focused on B2C customers, and that's fine, but they have different challenges than B2B customers.

So we can take

our data capabilities and integrate with Optimizely or service the customer ourselves.

So we have some flexibility there.

Ultimately, it's about delivering the right experience to our customers' customers that ultimately turns into revenue.

Yeah, so from a SaaS perspective, we're still in the relatively early stages.

So there's a pretty wide distribution.

And we also do services.

So from a product ACV perspective, that can run anywhere these days from like $30K to $100K.

That's pure SaaS annual.

That's the SaaS part of it.

And then services, optional, but they're additional on top of that.

Because personalization, optimization...