Aseem Badshah

It was all set up around brand awareness and broadcast.

I'm going to build a really big audience on Twitter or Facebook and then push my messages out.

And it looks a lot like traditional marketing, right?

What you would do with a TV ad or a billboard, which is great for B2C marketers who are trying to build a brand, drive community engagement, and really do that with a large audience.

For B2B marketers where you're very focused, you're talking about a long sales cycle, you're looking to nurture specific people, you know, social media marketing in the traditional sense wasn't really set up for them.

And so we kind of wondered why, right?

Like, you know, social media is essentially one big CRM system, right?

why is there not a tool set to actually leverage it in that way?

And that's what we set out to do.

And so in, at the end of 2012, we started building out as an R and D project in 2013, we spun out.

So Cito, we joined tech stars up here in Seattle and I've kind of been off to the races since then.

We've got about 200 paying customers today.

So we've raised about $1.5 million to date and have kind of been extremely capital efficient, right?

So 200 customers, we grew revenue about 3x in 2016 and are growing quickly into 2017 as well.

Exactly, exactly.

You know, we've got some big customers as well, right?

And some customers are paying all the way up to half a million, you know, a year and then smaller customers as well.

But our kind of, you know, real march has been upstream, right?

We kind of started a little bit more in the small business segment and have really kind of been working with much larger and larger clients as we get connected into their CRM and marketing automation systems to really kind of provide customers

that core advantage across their entire demand generation platform.