Ashley Capps

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148 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Ashley Capps’s voice in public audio — every appearance, attributed to the second.

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The Game with Alex Hormozi · Helping a Personal Stylist Scale Past $3M | Ep 811 · 24 Jan 2025 podcast

Hi, I'm Ashley Capps. I'm founder of AC Styles. So we are a professional wardrobe and personal styling service that helps transform our clients' confidence and saves them time. So revenue, we make about 309,000 annually, 130,000 in profit. That gives us about 42% in net margins. So we've been in business for about four years and so far we've served over a thousand clients.

So that's over my whole career as a stylist.

Right now, about 50-50 men and women, typically in their 40s all the way to their mid-60s. These are folks that are stay-at-home moms. They could be frequent flyers. They could be going up in their career into the C-suite. And it's those that really value their time and really also value having expertise.

All right, so we transform our client's fashion style and confidence and also help save them time. So we have two different phases in the way that we do things. So onboarding phase, phase one. So we do a style assessment. So basically we establish a baseline with their current style.

Pretty much. We establish baseline, and then we show them where they can go.

So once we show them where they can go, that's when we go in, we gut the closet, we get rid of everything, and we get them into some new outfits, looking, feeling good, and then from there, that's when we determine, just based on their lifestyle, does it make sense to work together on a monthly level, on a quarterly level,

And at that point, we have ongoing styling sessions, we put look books together.

And we have like an on-demand service as well that they can text us if like, oh, I got a hot date tonight.

Pretty much.

yeah so it's um putting together a style mood board and then we also prior to that we say hey just based on your complexion here's the colors that are going to complement you cool and then based on your dimensions of your figure here's like the silhouettes that are going to work best for you oh cool and then a big component of it is lifestyle like what are they doing on a day-to-day life yeah um and making sure that whatever they buy fits the life that they're living today and not just like oh that looks really cool on a mannequin how do you make money

Important question.

So onboarding package that I mentioned, 8,500 bucks. That's over the course of 60 days. Then it goes into either monthly at 2K a month or quarterly at 4,500 a quarter. And then right now we also make about 10% of our revenue from commission from close. We get about 10% margins from the vendors that we work with. Okay. And right now, we just actually focused on having just this luxury tier.

In the past, we had two different tiers and we focused more on one time.

So right now we're doing AdWords. We're spending about $300 a month with Google, and then we're also spending about $300 a month with Thumbtack. We also partner, we have affiliates with other luxury-like services, like Matchmakers and things like that. We host events, and then also, of course, client referrals.

So yeah, about four are coming from affiliates. I think about a third is coming from the other two, and then a third is coming from referrals.

No, I kind of segment those out.

Yeah.

Right now we're looking at about 12 total leads, eight appointments, 100% show for those appointments, total sales four, so close rate's 50%, show rate's 100%. 40 clients currently and one churned in the last year.

Okay, so they're coming in from different timelines, so some are monthly, some are quarterly, some are annually, just from different package testing?

All right, so just the easy 5 million revenue. Why not? And really, I think what we can do is, because it's easy for me to get stylists, to train them, is to build like an education component.

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