Helping a Personal Stylist Scale Past $3M | Ep 811
episodePreviously titled “Helping a Personal Stylist Scale Past $3M | Ep 829” — renamed by the publisher on Aug 2, 2026
Transcript
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How can a personal stylist scale their business?
This is Ashley. She has a personal styling business. She does about $300,000 a year, and we're going to help her scale.
Hi, I'm Ashley Capps. I'm founder of AC Styles. So we are a professional wardrobe and personal styling service that helps transform our clients' confidence and saves them time. So revenue, we make about 309,000 annually, 130,000 in profit. That gives us about 42% in net margins. So we've been in business for about four years and so far we've served over a thousand clients.
1,000 clients? Yeah. How'd you get 1,000 in four years?
So that's over my whole career as a stylist.
So the business has been for, you've done 1,000 yourself. Awesome, super cool. So who do you help specifically?
Right now, about 50-50 men and women, typically in their 40s all the way to their mid-60s. These are folks that are stay-at-home moms. They could be frequent flyers. They could be going up in their career into the C-suite. And it's those that really value their time and really also value having expertise.
Okay, got it. So what do you do? How do you help them?
All right, so we transform our client's fashion style and confidence and also help save them time. So we have two different phases in the way that we do things. So onboarding phase, phase one. So we do a style assessment. So basically we establish a baseline with their current style.
So low style, you look terrible. Like look at the mirror, you look horrible.
Pretty much. We establish baseline, and then we show them where they can go. So once we show them where they can go, that's when we go in, we gut the closet, we get rid of everything, and we get them into some new outfits, looking, feeling good, and then from there, that's when we determine, just based on their lifestyle, does it make sense to work together on a monthly level, on a quarterly level, And at that point, we have ongoing styling sessions, we put look books together.
Okay, cool.
And we have like an on-demand service as well that they can text us if like, oh, I got a hot date tonight.
Fashion emergency, if you will.
Pretty much.
All right. So when you say you show them what the future looks like, is that just like, here's like looks of like other models or something like that or like?
yeah so it's um putting together a style mood board and then we also prior to that we say hey just based on your complexion here's the colors that are going to complement you cool and then based on your dimensions of your figure here's like the silhouettes that are going to work best for you oh cool and then a big component of it is lifestyle like what are they doing on a day-to-day life yeah um and making sure that whatever they buy fits the life that they're living today and not just like oh that looks really cool on a mannequin how do you make money Important question.
What are the different lead sources for acquiring clients?
Yeah.
So onboarding package that I mentioned, 8,500 bucks. That's over the course of 60 days. Then it goes into either monthly at 2K a month or quarterly at 4,500 a quarter. And then right now we also make about 10% of our revenue from commission from close. We get about 10% margins from the vendors that we work with. Okay. And right now, we just actually focused on having just this luxury tier.
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Chapters
8 chapters
1
How can a personal stylist scale their business?
0:38–3:13
2
What are the different lead sources for acquiring clients?
3:13–4:56
3
How do you improve customer engagement and retention?
4:56–5:31
4
What pricing strategies should be implemented for services?
5:31–7:50
5
What role do affiliate partnerships play in business growth?
7:50–9:34
6
How do you define your target audience effectively?
9:34–11:15
7
What strategies can enhance your marketing funnel?
11:15–12:52
8
What lead magnets can help attract more clients?
12:52–43:55
Speakers
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