Ashlynne McGhee

They favor what One Nation's sprouting.

So you can't go online without seeing One Nation.

So I think if you look at the coalitions in disarray, the world we live in is in a fair amount of chaos.

And then you've got a party that's been waiting in the wings for essentially 30 years now, practising how to do this far-right populist politics.

She is famous for her fish and chips, but did you know that Pauline Hanson has a bit of a sweet tooth and she's showing us how to make a strawberry parfait today.

Just very quick, you've got the kids home from school holidays now.

You know, this was one of the biggest reflections for me in doing this podcast, right, because I was based in the press gallery in Canberra for a while.

And after a bit, when I was there, you'd kind of see this stuff happen with One Nation, you know.

The media actually, and I say this, you know, I'm to blame, we're to blame for really what's happening now with One Nation.

I think we've given the party disproportionate coverage of their stunts, of their antics, of their outrageous statements.

You do a story on Pauline Hanson doing something outrageous and it sells a paper, it gets a click.

So you see news outlets covering what she does.

But I think increasingly what we're seeing is actually the power has shifted.

And I don't know that One Nation needs the traditional media as much anymore.

But when I say they don't need us, it's because they're so good at talking to voters directly.

So they've got this Please Explain series, which you've got hundreds of thousands of views on those episodes.

And essentially what that show is doing is taking One Nation's worldview to an entirely new group of people...

And it's washing over the misogyny, the racism, you know, the really objectionable politics of that with humour and going, well, if you don't laugh, you're just a bit too woke.

But the party itself has actually been hugely innovative in how it uses technology.

So, for example, they were one of the first, or in fact, the first in Australia to have a website.