Astead Herndon

And local market conditions for premium sports events are really, really expensive.

Really expensive, and they also have dynamic pricing.

Yeah, so the local market conditions are that basically premium sports events and entertainment events in the United States are expensive.

Yeah, I think they probably looked at America as a little bit of an ATM, you know, to be honest.

And, you know, their argument would be, you know, if there's people who are prepared to pay that.

we can then take those revenues, distribute them all around the world to all the national federations and develop soccer in parts of the world that requires it.

So the reason though why the prices have started high and I think are going to stay high here is because it's so spread around a massive country,

Even though there's more games than ever, 104 games across the three countries, each region doesn't have that many games.

You know, there's like eight, I think it's seven or eight games in New York, right?

That's not that many people to actually be able to go to games when you bring in diasporas and when you bring in travelers from outside of the country.

And that creates this incredible demand.

Well, I guess, you know, the Super Bowl comparison would be the final, right?

So the prices released by FIFA a couple of weeks ago, three categories.

Category one, $8,680.

Category two, $5,575.

Category three, $4,185.

However, since then, there has been such a strong backlash that they have now introduced basically a fourth category of $60 tickets.

Which will be only for 1.6% of tickets per game, but for every game.

But those tickets won't be for your casual fan

in America, they will be given, they will be split evenly between the two nations that are competing to the federations of those nations.